Al Mana Group recruits, for its Food & Beverages Division, a Marketing Coordinator dedicated to the Worldwide leader in Restaurants, based in Doha.
I. MISSION
All product / service marketing materials are targeted to the right consumers, with the right message, at the right time. Market share, product /service trial, and sales increase as a result of effectively selling the product / service ‘Point of Difference’.
II. KEY RESULT AREAS
- Identify key goal, objective, or outcome of the marketing material
- Identify audience and appropriate media
- Coordinate the design, production, and writing of marketing material
- Analyze effectiveness of marketing material
- Manage allocation of resources and budget for producing marketing material
- Assist with concept development and layout for design of marketing material
- Train/educate staff on effective use of marketing materials
- Maintain inventory of marketing materials
- Measure return on investment (ROI)
- Identify and develop contingency plans and potential product / service exit strategy
- Effectively manage resources (people, time and budget)
- Track and monitor project progress and develop project work plans
- Identify and develop relationships with vendors & suppliers
- Project management
III. ESSENTIAL RESPONSIBILITIES
- Understands and uses marketing material production processes.
- Develops marketing materials plan and ensures that all materials effectively sell our product / service.
- Incorporates diversity in all materials in accordance with company policy and procedures.
- Uses basic graphic design terminology, layout and design standards.
- Manages inventory of marketing materials and ensures all are up to date.
- Manages marketing material budget.
- Maintains compliance with the vendor contract monitoring procedures.
- Manages budgets within specified company guidelines and procedures.
- Prepares and formats reports using data gathering techniques and established tracking standards.
- Tracks and measures the effectiveness of marketing materials.
- Teaches, trains and coaches staff on effective use of marketing materials, new material release, and where appropriate measurement.
- Understands and uses communication theory, demographic and psychographic data, and the psychology of buying.
- Knows our target market and what motivates them to buy.
- Understanding of our business, marketing materials and business jargon, the unique point of difference and our products / services.
- Measurement of the return on investment (ROI); marketing materials, product / service modification(s) using measurement documentation procedures.
- Project management; clearly articulating project scope and objectives, meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, organization and vendor capabilities, and tracking / monitoring procedures.
Experience and Education:
Bachelor’s Degree in Marketing, Advertising or Public Relations.
Languages:
Arabic and English are mandatory.
Foundational Skills:
Listening, creative thinker, decision making acumen, problem solver, takes responsibility, demonstrates personal integrity & honesty.
Core Competencies:
- Able to interpret and disseminate information. Able to prepare basic reports and use of the appropriate mode of communication.
- Computer literate. Comfortable with technology and the use of standard office programs and networks.
- Customer / Client service orientation. Driven to meet or exceed consumer expectations.
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