Develop, execute and evaluate marketing activities, based on brand objectives, market dynamics, consumer research and budget.
- Formulate, direct and coordinate marketing activities including activation, sampling, trade activities and consumer promotions
- coordinate with CD, Supply Chain departments on brands Supply, stock level and customer service.
- coordinate with customer Development (sales) department to agree and execute trade plans to achieve monthly sales target
- Brief the advertising agency on different BTL campaigns and consumer activities.
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