Responsible for defining and executing marketing strategies in order to achieve business targets in terms of volume, market share and profitability. The incumbent will report to the senior marketing manager, working in conjunction with product and sales managers to drive the marketing planning & strategy for a portfolio of products.
RESPONSIBILITIES
• Develop and own an integrated set of marketing plans to support product and sales managers based on acquisition, retention & share of wallet programs.
• Work with market research to build in depth knowledge of customers, competition and industry trends and use output to develop compelling product positioning.
• Manage full marketing mix including optimal use of ATL/ BTL media to effectively launch new products and services to clearly defined segments in the market place.
• Develop and execute marketing campaigns including development of marketing briefs, monitoring project milestones, establishing, tracking & reporting on campaign metrics.
• Track and report on campaign effectiveness by developing standard metrics and use to continually improve future campaign execution via ‘test & learn’ mindset.
• Manage all agency interaction including campaign briefing and execution, advertising, events and Public Relations.
• Manage, track and report on marketing budget commitments.
• Ensure all marketing materials comply with brand and business standards (including Sharia principles).
Skills
KNOWLEDGE AND SKILL REQUIREMENTS
• Degree level qualification in Marketing/ Business related subject.
• 2-3 year experience of working in a marketing/ advertising agency environment.
• Experience in consumer marketing/ financial services.
• Sound knowledge of full marketing mix.
• Strong marketing planning and analysis skills to track and optimise marketing efficiency.
• Strong project management and influencing skills.
• Strong interpersonal and cross functional team skills.
• Strong computer skills (Word, Excel, Power Point, MS Project)
• Fluent in English both verbal and written
• Exceptional drive, energy and passion with commitment to changing the existing status quo.
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