Role over view:
The Marketing Manager is responsible in promoting the products to the region, and to develop and implement marketing strategies. Contribute in the strategic plan and business development of the company. In addition, ensure full cooperation with relevant wide- company marketing groups.
Responsibilities:
Marketing Strategy, Information, Plans and Recommendations:
• Able to implement marketing strategies, Information, plans and recommendations in close consultations with colleagues
• Design and organize promotional campaigns
• Able to give strategic advice, compliance and relationship building
• Organize and manage all e-products
• Gather internal and external information
• Keeping abreast of Corporate/Company policies to ensure consistency in marketing activities
• Monitor markets, identifying and understand trends and new developments
• Able to evaluate options and organize market research.
• Recommend objectives.
• Work with Sales Staff and other staff to develop marketing plans which achieve sales targets and objectives formulated in the strategic plans
• Review and advise all aspects of marketing related projects by product development and market development activities (sales forecast, research, promotion, etc.)
• Prepare marketing plans for new business and society takeovers
• Provide marketing input into new product proposals and projects at a conception stage and as a member of project teams.
Design and organize promotion campaigns:
• Produce catalogs to promote our products to potential customers. Work with designers to realize the product, arrange printing and assist with the distribution plans.
• Coordinate the production of all marketing communication pieces – web pages, e-mails, advertisements, direct mail, press releases and sales support material
• Present products at exhibitions, book fairs and conferences including arrangements for placement, stand/booth and promotional materials
• Organize author tools and arrange book signings
• Contribute to defining the products’ strategic direction in line with market requirements
• Direct product positioning and launch in conjunction with Marketing and Sales and ensure market-focused product design and development
• Manage internal and external key partner relationships
• Manage media and press relations
Strategic advice, compliance and relationship building:
Contribute to the overall business strategy through knowledge of market, competitor and industry conditions, internal strategies, customer needs and available technologies.
Manage and organize all e-Products
• Provide advice and consultation to management for the relevant electronic sections of Sales and Marketing plans
• Coordinate e-Marketing campaigns, including e-mail campaigns and translate promotional material.
• Coordinate, use and maintain market research for electronic services to ensure the e-products/services are evolving to meet end user’s needs.
• Develop and maintain knowledge of e-publishing and related technologies, services and trends both internally and externally
• Outline product/service types, product specifications, features and functionality, release schedules, and implementation choices, budgeted business plan with rationale and project plan where required.
Requirements:
• Bachelor’s Degree in Marketing Communications
• Masters Degree is a plus
• 6+ years marketing experience in a STM publishing environment including management experience
• Strong written and verbal communication skills are required in Arabic and in English
• Able to develop relationships with a wide variety of internal and external customers including societies, agents, libraries and individuals.
• Creative / innovative attitude
• Drive / result oriented / initiating attitude
• Social / communication skills
• Organization skills / Project management
• Analytical / Strategic skills
General Knowledge and Technical Skills:
• Extensive knowledge of e-marketing and medical/health publishing.
• Good general knowledge of book and journal markets.
• Advanced skills in MS Office packages.
• Knowledge of marketing processes and outcomes assessment is essential.
• Commercial awareness / negotiating skills
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