• Overall responsibility of the functioning of entire Marketing & Business Development Department
• Responsible for devising effective and appropriate Marketing & Business Development Strategies & Tactics for beating the Competition
• Responsible for conducting Systematic & Organized Market Research for the Company together with its accompanying Market Potentials particularly in the industrial sectors like Infrastructure, Oil & Gas, Petrochemical, Water, Power and Utilities.
• Responsible for devising, implementing and maintaining Marketing Intelligence Information System using Competitive Intelligence, PESTLE, and Porter’s Five Forces and SWOT Analysis and other marketing analysis tools.
• Responsible for scanning the external environment for developing New Markets identifying New Products and their Agencies and New Business Opportunities to get into.
• Responsible in forecasting market potentials and projecting market trends.
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