Marketing Manager | Dammam, Saudi Arabia

The Role
A Marketing Management position in a growth business. Expansion is being driven outside of KSA and this is a fantastic opportunity to join a business with the intention of reaching IPO in the next few years. You will be given significant autonomy to drive the marketing team to ensure excellence in promotional activity but also to establish a new and fresh e-com site and develop the loyalty programme further.

Key accountabilities will include:
Support business objectives per strategic plan and annual Business Plan as agreed with Brand Director and CEO
• Supervise quantitative and qualitative research to gain insight into customers and non customers of the business as directed – analysis of customer base, brand perceptions, pricing, knowledge of brands stocked, competitors etc
• Manage advertising / marketing / PR spend within agreed annual Business Plan
• Manage liaison with all third parties – agencies, printers, graphic designers etc – within agreed budget
• Agree, cost and implement advertising and marketing and PR campaigns to support annual brand initiatives above and below the line
• Agree, cost and implement marketing campaigns to support new store launches particularly in new countries
• Communicate marketing initiatives around the business particularly ensuring that all stores are aware and involved as required
• Manage external communications via Customer Services Department
• Supervise the loyalty programme
• Manage current website content (needs update) and implementation of transactional website (2011)
• At all times seek to measure results of marketing and advertising initiatives in terms of sales and profit generated against investment made
• Support CEO as directed in articulating and updating the 5 year strategic plan
Maintain library of updated information on the industry across the GCC – growth, market size, GDP, population etc

Package to 28000SR
Requirements
Retail experience of 4 + years in Marketing management is a must.
Marketing Degree desirable
English and Arabic fluency

PLEASE NOTE:- IF YOU DO NOT MEET THESE REQUIREMENTS YOU WILL NOT BE CONSIDERED AND WILL NOT RECEIVE CONFIRMATION.

Key Demographic Requirements – applicants must be:
Male
English Speaking Countries National
Arabic Speaker

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