One of our clients, which provides a range of of hospitality services; including establishment and management of restaurants and catering services as well as providing related advisory services; is on the lookout for a Marketing Manager who would be responsible for Increasing the Chain market share through the design and implementation of an aggressive marketing plan based on thorough analysis and evaluation of the local market and maintaining a superior image for the chain in the local market.
Marketing:
Strategic planning, GCC Coordination & Tactic Generation
Calendar Construction & Associated Media Planning
Budget Allocation
Project Documents : Pre-Analysis, Post Analysis
Promotion Tracking & Analysis
Advertising : Creative Briefs, Development management, approvals
Implementation : Print Req., Distribution plan
New Product Development
Recipes, associated pricing
Reports:
Weekly Executive Sign off
Marketing expenditure control & monitoring
Business Summary/Non-audited Sales : Weekly/Monthly report to BKC
Action Plan re-Sales, Transactions, GCA, Product Mix Re-alignment
Anecdotal Data
Research Trends & Analysis
New Product Initiation
Materials Management
Monthly Usage Forecasting & Adjustments
New Product Coordination, Testing, Approval & Projections
Promotional Premiums Selection, Approval & Requirements
Inventory Management
Local Restaurant Marketing
Assist in training program
Highlight Brand strength, weaknesses, opportunities, threats & Challenges
Evaluate potential new restaurant sites
Co-development and approval of new restaurant signage
Initiation of signage additions/modifications to existing restaurants
Requirements:
Bachelor’s degree (Administration)
3-5 years experience in the same field, FMCG ( Food and Beverage) experience is an advantage. Experience in the KSA is a plus.
Strong analytical skills – creativity and problem solving
Knowledge of Arabic is a must
Must be able to plan, organize, lead a team effectively
Good computer and administrative skills
Apply Now! Sorry, this job is closed.
