Our client is a leading multinational company having business interest in financial markets and technology applications. As part of its expansion in MENA region the company is setting up its operations in Bahrain. This has created a number of highly exciting and rewarding opportunities that would suit candidates seeking to grow their careers alongside an ambitious and already successful international organisation.
Key responsibilities include:
• To develop and deliver the marketing and communications strategy whilst aligning this with the strategic objectives of the business as a whole.
• To develop, build and own the company brand
• The marketing and communications strategy will be supporting products and across the operational aspects of the business including front, middle and back office functions.
• Identify and analyze key audiences for marketing messages amongst key stakeholders including financial participants (Islamic and conventional), regulators, associations etc.
• Support the revenue generating operations with collateral development, and innovative marketing.
• Develop the full suite of marketing collateral to support the phased approach to the business launch.
• Develop performance targets and metrics for assessing marketing success.
• Develop written and presentation materials to create understanding and raise the profile of activities in the GCC region and beyond.
• Develop a schedule of Press and PR activity to support the business objectives.
• Seek speaking opportunities for key personnel to promote activities and multi asset product groups.
• Develop appropriate processes and procedures for the marketing team.
• With the CBO, develop budgets and review process to manage spend and assess marketing success.
Requirements
• Proven creativity and a minimum of five years experience of developing and delivering integrated marketing communication programmes.
• Educated to degree level or proven industry experience.
• Minimum of six years business to business marketing experience within a commercial environment.
• Excellent Knowledge of OTC and exchange-based trading.
• Ideally a working knowledge of the principles of multi asset markets.
• Experience of managing and delivering multiple projects.
• Experience of presenting complex concepts to large business groups.
• Experience of high value P&L responsibility.
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