Reporting to the Chief Commercial Officer, the Marketing Manager will be responsible for coordinating and implementing all marketing functions in accordance with the marketing strategy of Wataniya Airways.
Principal accountabilities:
• Coordinates the company’s marketing plans and long-term objectives for products, services and markets.
• Under direction of Chief Commercial Officer, researches and analyzes the technological, demographic, financial, regulatory and competitive factors that may affect the present and future needs for the company’s products, product mix, marketing methods and distribution systems.
• Plans and implements the company’s advertising and promotion activities. Responsibilities can include copyrighting, design, layout, and production of supporting marketing literature. Assists and coordinates sales programs and special projects such as trades shows, seminars, and new product promotions.
• Coordinates public relations activities on behalf of the company including news and product releases to the media, customer newsletters and maintaining relations with industry trade associations.
• Prepares and updates as required, the company’s marketing plans and marketing reports. Maintains a marketing diary with copies of ads, promotions, etc.
• Assists the Chief Commercial Officer in all marketing, research, analysis, reporting, and implementation as requested.
• Conducts studies of products, including collecting information on brand names and packaging as well as studies of competitor’s products.
Skills
• Excellent command of the English language, both written and spoken, Arabic speakers preferred
• Ability to work and perform in a high pressure, dynamic environment
• Communicate effectively across levels and in a multi-culture environment
Education
College degree with a major in Business or Marketing
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