A marketing manager coordinates the marketing activities of all areas of the company that are involved in delivering a product or service to a customer. In larger organisations the marketing manager may bring together a number of marketing functions or campaigns to create a corporate marketing plan.
Marketing manager may perform the following tasks:
•identify and analyse an organisation’s strengths and weaknesses, and respond to opportunities and threats in the marketing environment
•set goals for market share and growth
•develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets
•make decisions regarding products, such as choosing labels or packaging
•work on developing new products
•work out an approach to pricing and set prices for products and services
•manage distribution channels such as shops and wholesalers
•make decisions regarding the distribution of products (such as taking orders, warehousing, stock control and transport), manage store image or undertake direct marketing
•develop plans for advertising, sales promotion, public relations, personal selling and sales management
•undertake marketing audits to monitor sales performance.
Skills
•able to analyse and interpret information
•creative
•very good communication skills
•good organisational skills
•able to work independently or as part of a team.
Education
marketing or business administration or equivalen
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