This crucial role will see you developing awareness of Boomerang, TCM and, most excitingly, our new Arabic Cartoon Network feed across the Middle East. You’ll actively strengthen these channels’ ratings and profile region-wide – developing their online propositions, supporting key events and personally leading a host of high-profile campaigns. Importantly, you’ll also evaluate the effectiveness of all marketing activity, in order to improve our campaigns in the future.
This is your chance to become part of one of our most exciting ever ventures. We’ve been broadcasting in the Middle East for years, and we’re now looking to make Cartoon Network a permanent fixture in the region – broadcasting established shows in Arabic, producing original content made by local talent and reaching over 30 million more homes in the process. It’s an incredible opportunity for us. And as we’re looking to build the new channel around a local hub of expertise, it’s an incredible opportunity for you too.
Skills
As such, senior-level marketing experience is essential, preferably gained within the entertainment industry. Creativity is crucial – particularly with regard to the design and delivery of innovative marketing ideas. You must also be highly proactive and adaptable, with a solid understanding of TV brand development and marketing within a multichannel environment. Relationship building will be key to your success, so fluency in both Arabic and English is essential too.
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