General Purpose:
To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.
Main Job Tasks and Responsibilities:
• Manage and coordinate all marketing, advertising and promotional staff and activities
• Conduct market research to determine market requirements for existing and future products
• Analysis of customer research, current market conditions and competitor information
• Develop and implement marketing plans and projects for new and existing products
• Manage the productivity of the marketing plans and projects
• Monitor, review and report on all marketing activity and results
• Determine and manage the marketing budget
• Deliver marketing activity within agreed budget
• Develop pricing strategy
• Liaison with media and advertising
Education and Experience
• Business or marketing-related degree or equivalent professional qualification
• Experience in all aspects of developing and maintaining marketing strategies
technical marketing skills
• Proven experience in customer and market research
• Relevant product and industry knowledge
• Experience with relevant software applications
Key Competencies
• Excellent written and verbal communication skills
• Organization and planning
• Problem analysis and problem-solving
• Team-leadership
• Formal presentation skills
• Persuasiveness
• Adaptability
• Innovation
• Judgment
• Decision-making
• Stress tolerance
• Collaboration
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