Last year, Martini made a come back to the world of Formula 1 through a sponsorship agreement with the Williams Racing Team, and to celebrate that, they are launching this really cool campaign, which was created by &Rosas in Barcelona, one of the coolest ad agencies on the face of the planet!
Check out their website and Facebook page for a lot of awesome stuff, specially the flash work of the Martini campaign.
Here is the campaign rationale:
Last year, Martini returned to Formula One creating the Williams Martini Racing Team. Once the the global brand campaign “Begin Desire” was launched, Martini chose to use Formula One to express its unique point of view about competition and life. To do this, the brand revived the mythical red and blue lines of Martini Racing in the print and digital executions to show the most passionate and sensual side of the elite competition.
This work for the Barcelona Grand Prix is the local activation of a global campaign that will also be launched in other race cities around the globe.
Advertiser / Client: Bacardi Global Brands
Project: Martini’s activation campaign of Williams Martini Racing sponsorship
Title: WMR Begin Desire
Usage rights: International. Print and Online. 1 year
Product: Martini Royale
Approved by: Alex Van Gestel / Lucy Scott
Airing date: 27/04/2015 – Spain
Executive Creative Director: Isahac Oliver
Art Direction: Nacho Ginestra / Oriol Gil / Xavi Mauri / Mark Brooks
Copywriting: Isahac Oliver / Ramón Caba
Accounts management: Thibaud Vincent-Genod / Edu Rojo
Agency producer: Patricia García
Production company: Dora Joker
Photographer: Biel Capllonch