MBC3 Turns HD only on My-HD Media

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MBC3 Turns HD only on My-HD Media

The Number One Kid’s channel to launch HD service with English audio on most programs

MBC3 Turns HD only on My-HD Media

Dubai, UAE, 6th March 2013 – Building on its strategic partnership with MBC Group, My-HD Media, the secure and affordable television platform that offers a single viewing card solution for High Definition (HD) channels in the Middle East and North Africa (MENA) regions, announced today that MBC3, the leading kid’s entertainment TV channel in the MENA region, will now be available in HD via its leading-edge platform starting from March 2013.

Aimed at adding further value to MBC3’s wide base of regional viewers by enhancing children’s viewing experience, My-HD Media will also be the first to offer viewers an English audio option, which is expected to attract non-Arabic speaking viewers to enjoy the channel’s wide range of popular programs and serve as an educational as well to help children who want to learn English.

Commenting on the partnership, Cliff Nelson, My-HD Media CEO, said: “We are delighted to add MBC3 HD to our bouquet of HD offerings. The partnership with MBC Group has significantly developed over the months, and I am confident our HD platform will ultimately provide mutual benefit for both parties, through driving more subscribers to our platform and securing more MBC3 viewers but most importantly enhancing the quality of their viewing experience.”

The new offering will allow subscribing viewers to enjoy MBC3’s popular animation and LIVE series, movies and edutaining local productions in HD, making for an enjoyable viewing experience. The channel will be available in all 22 MENA countries.

“MBC Group traditionally pioneers the introduction of services that enrich audience experience. Such initiatives will continue,” said Sam Barnett, MBC Group CEO. “The popularity of MBC 3 among children of all ages will continue to grow as we broadcast their favourite programs in High-Definition.”

Viewers who purchase My-HD Media’s approved receivers or viewing cards will be able to enjoy MBC 1, MBC 2, MBC3, MBC 4, MBC Action, MBC Drama, MBC MAX, and Al Arabiya News Channel, for free, in High Definition available on Nilesat.

Sam Barnett, CEO MBG Group and Cliff Nelson,CEO My-HD signing the agreement

The My-HD platform is compatible with HD digital receivers from various brands such as Humax, NHE in Kuwait, Tru View and Dansat in Saudi Arabia and Tevicom in Morocco as well as Altech UEC and Linux which will soon launch in the region.

ABOUT MY-HD MEDIA:
Headquartered at Dubai Media city, My-HD is a Low pay TV platform offering a wide range of High Definition channels via satellite including all 8 MBC HD channels in the Middle East and North Africa. My-HD Offers MENA households the opportunity to enjoy The Best in HD Entertainment and best value for money.

My-HD has strong alliances with MENA region’s leading satellite receiver brands, positioning My HD as the first Pay-TV platform to carry all MBC HD channels on a large number of Digital HD receiver brands such as Humax in GCC countries, NHE in Kuwait, Tru View and Dansat in Saudi Arabia and Tevicom in Morocco.

My-HD distributes its products and services across several key satellite receivers’ dealers and distributors and in major hypermarkets and department stores in the region. 

For more information on the company and the products, visit www.my-hd.tv

ABOUT MBC3:
MBC3 is the leading kid’s entertainment channel. It delivers a programming mix of children’s educational and entertaining content that connects with and stimulates the imagination of Arab kids aged between three and fourteen as well as creating the quality viewing time with their parents. The channel focuses on local production in Arabic, from edutainment, to game shows, and reality shows. The channel further enjoys great partnerships with various International groups, such as Nickelodeon.

ABOUT MBC GROUP:
MBC Group is the first private free-to-air satellite broadcasting company in the Arab World which was launched in London in 1991 and later moved to its headquarters in Dubai in 2002. Over the past 21 years, MBC Group has grown to become a well-established media group that enriches people’s lives through information, interaction and entertainment. Based in Dubai, in the United Arab Emirates, MBC Group includes 12 television channels: MBC1 (general family entertainment), MBC2 and MBC MAX (24-hour movies), MBC3 (children’s entertainment), MBC4 (entertainment for new Arab women), MBC Action (an indigenous Channel with local and homegrown productions), MBC Persia (24-hour movie

channel dubbed in Farsi) , Al Arabiya (the 24-hour Arabic language news channel); Al Arabiya Al Hadath (an extension of Al Arabiya News Channel); Wanasah (24-hour Arabic music channel);MBC DRAMA offers 24/7 Arabic Drama; and MBC MASR (general family entrainment channel geared towards the Egyptian family).The Group also includes two radio stations: MBC FM (Gulf music), and Panorama FM (contemporary Arabic hit music); as well as O3 productions, a specialized documentary production unit. It has also several online platforms: www.mbc.net, www.alarabiya.net, www.shahid.net (the first free VOD and catch up portal in the Arab world) and www.actionha.net, among others.

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