September 2, 2014

McCollins Media creates The Longest Facebook Wall in the World in the UAE

McCollins Media, a Dubai based full service communications agency, is set to create history by creating ‘The Longest Facebook Wall in the World’. This is the first time such an attempt is being made. The aim of launching ‘The Longest Facebook Wall in the World’ is to highlight the onset of Social Media (Marketing) and its importance in brand communications.

McCollins Media commenced operations in 2009 and offers Public Relations, Social Media, Design and Advertisement based services.

The UAE is a region of superlatives and has played host to numerous global records – the tallest building, the first man-made island, the biggest mall, and the world’s biggest aquarium, to name a few. Keeping with the tradition of these unique feats, McCollins’ will be the first of its kind to attempt such a feat in the region.

Why Facebook? Since its launch in 2004, Facebook has seen a phenomenal growth and is today the most used Social Network service worldwide (Source: Compete.com). The website has over 500 million active users. Facebook has been a key contributor in revolutionizing social media and is an integral part of all communication and marketing campaigns today.

Social Media has become an essential part of communication strategies and has gained wide acceptance. McCollins aims to create awareness in the Middle East about the potential and possibilities of creating world-class applications on Facebook. The project will last for two months, whereby McCollins will be executing several creative strategies to encourage users to be a part of the wall.

The Mechanism
McCollins Media will build a Facebook application adhering to guidelines on the Facebook connect platform. This will be deployed on a web interface, where users can give permission to use their profile pictures and basic information (Name, Place and Profile Picture) on the web interface. The list grows with every new Facebook user connecting to the application. At the end of two months, McCollins will achieve new heights by flying a life size print all over Dubai in a helicopter.

Meghna Kothari, Director McCollins Media, said: “We at McCollins Media are proud to be the first in the Middle East to be part of Social Media History. With the growth of social media, and Facebook in particular, the communications landscape has changed. As our clients’ needs evolve, our firm finds innovative ways to adapt.”

Notes and media contacts
About McCollins Media
McCollins Media is a full service communications agency offering Public Relations, Social Media, Design and Events support. McCollins commenced operations in 2009 as the diversified arm of its parent company Red Orange Events FZ LLC. Red Orange Events was established in 2007 in Dubai and today stands among some of the most respected and comprehensive integrated events companies in the region.

McCollins Media comprises of a multi-cultural team of dedicated professionals, specializing in their individual fields and handling retainer accounts as well as project based assignments. At McCollins, we endeavor to offer bespoke solutions to each of our clients and provide an enriching and value added experience.

For further information, please contact:
Monica Tomar
Account Manager
Landline: +971-4-445 6848

Manjeet Varerkar
PR Executive
Landline: +971-4-445 6848