The Domus Group, a leading international exhibition specialist, announced that the 7th Edition of the Media and Marketing show (MMS) will be held on 4th to 6th December 2012 at the Dubai International Convention and Exhibition Centre.
The Exhibition will be organized in a key partnership with Dubai Media City as an official patron and Forbes Middle East will make its mark in the MMS 2012 as the Regional Business Media Partner; in addition to Al Shuala Media as an outdoor partner and Media Me, from Jordan, as media partners.
Over 55 Major media contributors across the Middle East are participating in the exhibition to showcase the latest innovations in print and broadcast media and to highlight the intensive impact of digital media on the Arab audience, especially after the latest Uprisings in the Arab region. Key participants from Saudi, Bahrain, Kuwait, Turkey, Iran, Iraq, Jordan, Lebanon, Egypt, Sudan, Morocco, and U.A.E will take part in the exhibition along with participating in the discussion panels, conferences and workshops to be launched in the three day event. The show will also witness exhibitors and visitors from the United Kingdom and the United States of America.
During the show, media leaders and decision makers are expected to discuss issues related to implementing latest smart technologies for a better reach. Their agenda will also include suggesting the different strategies for enhancing the interaction with aware readers and viewers for guaranteeing credible and trustworthy news.
Saudi print media will be presented in the MMS 2012 by the participation of Okaz and Al Riyadh newspapers, top leading Arabic newspapers. The exhibition will be joined too by the finest Bahraini newspapers, Al Ayam and Al Watan.
Commenting on Dubai Media City’s partnership with MMS 2012, Mohammad Abdullah, Managing Director, TECOM Investments’ Media Cluster, said:
“We are pleased to strengthen our valuable partnership with the Media and Marketing Show. Our continuous support to the event reflects our belief that the exhibition significantly contributes to the media and marketing sector not only in the UAE, but the Arab region at large. The MMS has come to be regarded as a strategic industry platform for networking, building new business opportunities, and exchanging experiences between key players in the media and marketing sector. Given the prolific growth forecasted for the media sector, we are keenly looking forward to the dynamics generated at the event.”
Khuloud Al Omian – Editor In Chief at Forbes Middle East said: “The Media and Marketing Show is considered to be an important event in the MENA region, as it is a yearly gathering that provides an excellent platform for specialists to interact and exchange experiences. The show contributes to the growth of this important sector, by supporting regional companies and Arab economies in general. We, at Forbes Middle East, are proud to be part of this event and will constantly strive to deliver the right information to encourage a competitive spirit between companies.”
Various Media outlets within U.A.E and semi governmental authorities showed real interest in the 2012 MMS Show. Fujairah Media Authority (FCMA) has confirmed its participation for the first time and is looking forward to seeking more exposure and networking with other media professionals. The authority’s booth will include Fujairah Media Group, and Al Fujairah News website as media partner. “Under the directions of his highness Sheikh Rashid bin Hamad Al Sharqi, Head of FCMA, this participation has been supported and considered to be an opportunity for the authority to be part of a leading specialized media show in the Middle East and to keep up with the latest updates and developments in the media industry” stated Mohammed Al Danhani, Vice president, (FCMA).
Highlighting the accomplishments of MMS 2010, the previous event has embraced two media conferences, one round table session, and several discussion panels. AL Ahram newspaper hosted a conference under the title “Way of News Organizations to the Media Companies”. AL Arabiya Channel hosted “The Future of Technology and Media Worldwide” conference. Both conferences were attended by leading local and regional operators and decision makers in Media, marketing, and telecommunication. In addition, a roundtable session led by ‘Russiya Al Yaum’, the most influential television Russian networks broadcasting in Arabic, and attended by several pioneers from Anchors and Editors in Chiefs, discussed the topic of “Audience Reaction to Middle Speakers Coverage by International Arabic Language Media”.
Elaborating on the announcement, Maysoon Abulhoul, Managing Director of Domus Group, said, “We were so much delighted by the successes that MMS 2010 achieved. For this year MMS, we are expecting a 25% increase in the number of exhibitors and around 35% increase in the number of visitors”. “As organizers for the MMS 2012, we are adhered to our commitment in developing the show to cater to the requirements of the Media and Marketing markets for the evolution of the media paradigm”, She added.
The MMS 2012 will be the perfect opportunity to all decision makers and media and marketing experts to gather, network and discuss challenges, best practices, and innovations in developing the Arab Media and Marketing markets.