Media Shortlist - Dubai Lynx 2012
Use of Broadcast: TV, Cinema, Radio
BRAND PROTECTION GROUP (BPG) / ANTI-COUNTERFEIT AWARENESS CAMPAIGN – FAKE IT ALL by LEO BURNETT BEIRUT and STARCOM MEDIAVEST GROUP Beirut
DAC DISINFECTANTS / DAC DISINFECTANTS – DOCTOR ENDORSEMENTS by OMD Dubai
GENERAL MOTORS / CHEVROLET – BATTLE OF THE GARAGES by LEO BURNETT DUBAI and STARCOM MEDIAVEST GROUP Dubai
KRAFT FOODS MIDDLE EAST / KRAFT CHEDDAR CANS – CHEF ANA by STARCOM MEDIAVEST GROUP Dubai
PROCTER & GAMBLE / FEMININE HYGIENIC PADS – by LEO BURNETT DUBAI and STARCOM MEDIAVEST GROUP Dubai
PROCTER & GAMBLE / TIDE LAUNDRY DETERGENT – GLOW IN THE DARK by LEO BURNETT DUBAI and STARCOM MEDIAVEST GROUP Dubai
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Use of Magazines/Newspapers
BRAND PROTECTION GROUP (BPG) / ANTI-COUNTERFEIT AWARENESS CAMPAIGN – FAKE IT ALL by LEO BURNETT BEIRUT and STARCOM MEDIAVEST GROUP Beirut
SABB (THE SAUDI BRITISH BANK) / CREDIT CARDS – SUMMER PROMOTION by JWT Riyadh and MINDSHARE Riyadh
GENERAL MOTORS / CADILLAC - PERFECT STORM PRINT by LEO BURNETT DUBAI and STARCOM MEDIAVEST GROUP Dubai
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Use of Standard Outdoor
NAQA ANTI-SMOKING CHARITABLE ASSOCIATION / SECONDHAND SMOKE – COUGHING POSTER by FP7/RUH Riyadh
PROTEK / MONITORING SERVICES – CATCH ME IF YOU CAN by HAVAS TUNISIA
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Use of Ambient Media: Small Scale
KAYA SKIN CLINIC / AQUA RADIANCE FACIAL – WATER YOUR SKIN by PHD Dubai
DIAGEO LEBANON / SMIRNOFF RED – DOUBLE TROUBLE by JWT Beirut
COCA-COLA / COCA-COLA – TODAY I WILL by FP7/DXB Dubai and UM MENA Dubai
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Use of Ambient Media: Large Scale
COCA-COLA COMPANY / COCA-COLA – BRRRR CAMPAIGN by UM DUBAI
NIKE SPORTS / NIKE – WALL STICKER by JWT Dubai
BRASSERIE ALMAZA / HEINEKEN – WHAT’S CHRISTMAS WITHOUT RED & GREEN? by JWT Beirut and CARAT LEBANON
LG ELECTRONICS / LG STEAM WASHING MACHINE WITH DIRECT DRIVE 6 MOTION – STEAM WASHING MACHINE by MINDSHARE Dubai
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Use of Special Events And Stunt/Live Advertising
BEIRUT DUTY FREE / BEIRUT DUTY FREE – TAKE BACK MORE by M&C SAATCHI Beirut and VERTICAL MEDIA SERVICES Beirut
CAFÉ SUPER BRASIL / COFFEE – READ THE COUNTRY’S FORTUNE by LEO BURNETT BEIRUT and STARCOM MEDIAVEST GROUP Beirut
ENGAGEMENT CITOYEN / ENGAGEMENT CITOYEN – THE RETURN OF DICTATOR BEN ALI by MEMAC OGILVY LABEL TUNISIA
GENERAL MOTORS / CADILLAC - PERFECT STORM – 4D by LEO BURNETT DUBAI and STARCOM MEDIAVEST GROUP Dubai
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Use of Digital Media (Including Internet, Mobile Devices, etc)
RED BULL / ENERGY DRINK – ART OF MOTION: THE FINAL 36HRS by INTERESTING TIMES Beirut
RECKITT BENCKISER / DUREX CONDOMS – DIGITAL LOVE by BUZZMAN Paris
LAND ROVER / RANGE ROVER EVOQUE – CLASSIFIED by WUNDERMAN Dubai and MEC Dubai
PEPSI – MUSIC MIXER by OMD Dubai
PEPSI – ARAB IDOL by OMD Dubai
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Use of Social Media
NOKIA / RAMADAN CAMPAIGN - ENHANCE YOUR RAMADAN by ISOBAR MENA Dubai and CARAT Dubai
LEBANESE BREW / BEER – THE BRAVE BEER MAPOUT by INTERESTING TIMES Beirut
MAYBELLINE / COLOR SENSATIONAL LIPSTICK – KISS TAGGING by INTERESTING TIMES Beirut and UNIVERSAL MEDIA Beirut
ARLA FOODS / LURPAK AND PUCK – SAHA W HANA! (BON APPÉTIT!) PHD Dubai
DIAGEO / JOHNNIE WALKER – KEEP WALKING LEBANON / NADINE LABAKI by LEO BURNETT BEIRUT and STARCOM MEDIAVEST GROUP Beirut
NO RIGHTS NO WOMEN / PRESSURE GROUP FIGHTING FOR WOMEN’S RIGHTS – NO RIGHTS NO WOMEN LEO BURNETT BEIRUT
T.GARGOUR & FILS / SMART – SMART UNLOCK BEIRUT by JWT Beirut
UNILEVER / AXE – THE MULTIPLE GIRLFRIENDS APP by MEMAC OGILVY LABEL TUNISIA
LBCI / SOCIAL CHANGE – CHEYEF HALAK by IMPACT BBDO Beirut and OMD Beirut
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Corporate Information
QTEL / TELECOMMUNICATION – ANA ARABI by LEO BURNETT QATAR and UM Doha
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Consumer Products
COCA-COLA – BRRR CAMPAIGN by UM DUBAI
CHIPSY EGYPT / CHIPSY – WORLD FOOD PROGRAM by MEDIA DIRECTION OMD Cairo
PEPSICO / CSD’S – PEPSI RAMADAN CAMPAIGN by IMPACT/BBDO Cairo and MEDIA DIRECTION OMD Cairo
CAFÉ SUPER BRASIL / COFFEE – READ THE COUNTRY’S FORTUNE by LEO BURNETT BEIRUT and STARCOM MEDIAVEST GROUP Beirut
DIAGEO / JOHNNIE WALKER – KEEP WALKING LEBANON / NADINE LABAKI by LEO BURNETT BEIRUT and STARCOM MEDIAVEST GROUP Beirut
UNILEVER / AXE – THE MULTIPLE GIRLFRIENDS APP by MEMAC OGILVY LABEL TUNISIA
DAC DISINFECTANTS / DAC DISINFECTANTS – DOCTOR ENDORSEMENTS by OMD Dubai
DIAGEO / JOHNNIE WALKER – WEEKEND OF FAME by LEO BURNETT DUBAI and STARCOM MEDIAVEST GROUP Dubai
KRAFT FOODS / CADBURY FLAKE – SEDUCE YOUR FASHION SENSES by STARCOM MEDIAVEST GROUP Dubai
KRAFT FOODS MIDDLE EAST / KRAFT CHEDDAR CANS – CHEF ANA by STARCOM MEDIAVEST GROUP
PROCTER & GAMBLE / TIDE LAUNDRY DETERGENT – GLOW IN THE DARK by LEO BURNETT DUBAI and STARCOM MEDIAVEST GROUP Dubai
GENERAL MOTORS / CADILLAC – THE PERFECT STORM – PRODUCT by LEO BURNETT DUBAI and STARCOM MEDIAVEST GROUP Dubai
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Consumer Services
MASTERCARD WORLDWIDE / FINANCIAL SERVICES – EVERYONE CAN PLAY CAMPAIGN UM DUBAI
KAYA SKIN CLINIC / AQUA RADIANCE FACIAL – WATER YOUR SKIN PHD Dubai
ZAIN BAHRAIN / ZAIN PREPAID SIM CARD – ZAIN ON THE MOVE by MINDSHARE Manama
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Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
NAQA ANTI-SMOKING CHARITABLE ASSOCIATION / SECONDHAND SMOKE – COUGHING POSTER by FP7/RUH Riyadh
HIMAYA / NGO/ CHILD SEXUAL ABUSE AWARENESS CAMPAIGN - BREAK THE SILENCE by LEO BURNETT BEIRUT and STARCOM MEDIAVEST GROUP Beirut
NO RIGHTS NO WOMEN / PRESSURE GROUP FIGHTING FOR WOMEN’S RIGHTS – NO RIGHTS NO WOMEN by LEO BURNETT BEIRUT
ENGAGEMENT CITOYEN / ENGAGEMENT CITOYEN – THE RETURN OF DICTATOR BEN ALI by MEMAC OGILVY LABEL TUNISIA
LBCI / SOCIAL CHANGE – CHEYEF HALAK by IMPACT BBDO Beirut and OMD Beirut
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Integrated Media Campaign
QTEL / TELECOMMUNICATION – ANA ARABI by LEO BURNETT QATAR and UM Doha
BRAND PROTECTION GROUP (BPG) / ANTI-COUNTERFEIT AWARENESS CAMPAIGN – FAKE IT ALL by LEO BURNETT BEIRUT and STARCOM MEDIAVEST GROUP Beirut
CAFÉ SUPER BRASIL / COFFEE – READ THE COUNTRY’S FORTUNE by LEO BURNETT BEIRUT and STARCOM MEDIAVEST GROUP Beirut
DIAGEO / JOHNNIE WALKER – KEEP WALKING LEBANON / NADINE LABAKI by LEO BURNETT BEIRUT and STARCOM MEDIAVEST GROUP Beirut
HIMAYA / NGO/ CHILD SEXUAL ABUSE AWARENESS CAMPAIGN - BREAK THE SILENCE by LEO BURNETT BEIRUT and STARCOM MEDIAVEST GROUP Beirut
NO RIGHTS NO WOMEN / PRESSURE GROUP FIGHTING FOR WOMEN’S RIGHTS – NO RIGHTS NO WOMEN by LEO BURNETT BEIRUT
COCA-COLA – TODAY I WILL by FP7/DXB Dubai and UM MENA Dubai
MCDONALD’S – FAMILY TIME FOREVER by LEO BURNETT DUBAI
LBCI / SOCIAL CHANGE – CHEYEF HALAK by IMPACT BBDO Beirut and OMD Beirut
CADILLAC - PERFECT STORM by LEO BURNETT DUBAI and STARCOM MEDIAVEST GROUP Dubai













