September 17, 2014

Media Shortlist - Dubai Lynx 2012

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Use of Broadcast: TV, Cinema, Radio

BRAND PROTECTION GROUP (BPG) / ANTI-COUNTERFEIT AWARENESS CAMPAIGN – FAKE IT ALL by LEO BURNETT BEIRUT and STARCOM MEDIAVEST GROUP Beirut

DAC DISINFECTANTS / DAC DISINFECTANTS – DOCTOR ENDORSEMENTS by OMD Dubai

GENERAL MOTORS / CHEVROLET – BATTLE OF THE GARAGES by LEO BURNETT DUBAI and STARCOM MEDIAVEST GROUP Dubai

KRAFT FOODS MIDDLE EAST / KRAFT CHEDDAR CANS – CHEF ANA by STARCOM MEDIAVEST GROUP Dubai

PROCTER & GAMBLE / FEMININE HYGIENIC PADS – by LEO BURNETT DUBAI and STARCOM MEDIAVEST GROUP Dubai

PROCTER & GAMBLE / TIDE LAUNDRY DETERGENT – GLOW IN THE DARK by LEO BURNETT DUBAI and STARCOM MEDIAVEST GROUP Dubai


Use of Magazines/Newspapers

BRAND PROTECTION GROUP (BPG) / ANTI-COUNTERFEIT AWARENESS CAMPAIGN – FAKE IT ALL by LEO BURNETT BEIRUT and STARCOM MEDIAVEST GROUP Beirut

SABB (THE SAUDI BRITISH BANK) / CREDIT CARDS – SUMMER PROMOTION by JWT Riyadh and MINDSHARE Riyadh

GENERAL MOTORS / CADILLAC - PERFECT STORM PRINT by LEO BURNETT DUBAI and STARCOM MEDIAVEST GROUP Dubai


Use of Standard Outdoor

NAQA ANTI-SMOKING CHARITABLE ASSOCIATION / SECONDHAND SMOKE – COUGHING POSTER by FP7/RUH Riyadh

PROTEK / MONITORING SERVICES – CATCH ME IF YOU CAN by HAVAS TUNISIA


Use of Ambient Media: Small Scale

KAYA SKIN CLINIC / AQUA RADIANCE FACIAL – WATER YOUR SKIN by PHD Dubai

DIAGEO LEBANON / SMIRNOFF RED – DOUBLE TROUBLE by JWT Beirut

COCA-COLA / COCA-COLA – TODAY I WILL by FP7/DXB Dubai and UM MENA Dubai


Use of Ambient Media: Large Scale

COCA-COLA COMPANY / COCA-COLA – BRRRR CAMPAIGN by UM DUBAI

NIKE SPORTS / NIKE – WALL STICKER by JWT Dubai

BRASSERIE ALMAZA / HEINEKEN – WHAT’S CHRISTMAS WITHOUT RED & GREEN? by JWT Beirut and CARAT LEBANON

LG ELECTRONICS / LG STEAM WASHING MACHINE WITH DIRECT DRIVE 6 MOTION – STEAM WASHING MACHINE by MINDSHARE Dubai


Use of Special Events And Stunt/Live Advertising

BEIRUT DUTY FREE / BEIRUT DUTY FREE – TAKE BACK MORE by M&C SAATCHI Beirut and VERTICAL MEDIA SERVICES Beirut

CAFÉ SUPER BRASIL / COFFEE – READ THE COUNTRY’S FORTUNE by LEO BURNETT BEIRUT and STARCOM MEDIAVEST GROUP Beirut

ENGAGEMENT CITOYEN / ENGAGEMENT CITOYEN – THE RETURN OF DICTATOR BEN ALI by MEMAC OGILVY LABEL TUNISIA

GENERAL MOTORS / CADILLAC - PERFECT STORM – 4D by LEO BURNETT DUBAI and STARCOM MEDIAVEST GROUP Dubai


Use of Digital Media (Including Internet, Mobile Devices, etc)

RED BULL / ENERGY DRINK – ART OF MOTION: THE FINAL 36HRS by INTERESTING TIMES Beirut

RECKITT BENCKISER / DUREX CONDOMS – DIGITAL LOVE by BUZZMAN Paris

LAND ROVER / RANGE ROVER EVOQUE – CLASSIFIED by WUNDERMAN Dubai and MEC Dubai

PEPSI – MUSIC MIXER by OMD Dubai

PEPSI – ARAB IDOL by OMD Dubai


Use of Social Media

NOKIA / RAMADAN CAMPAIGN - ENHANCE YOUR RAMADAN by ISOBAR MENA Dubai and CARAT Dubai

LEBANESE BREW / BEER – THE BRAVE BEER MAPOUT by INTERESTING TIMES Beirut

MAYBELLINE / COLOR SENSATIONAL LIPSTICK – KISS TAGGING by INTERESTING TIMES Beirut and UNIVERSAL MEDIA Beirut

ARLA FOODS / LURPAK AND PUCK – SAHA W HANA! (BON APPÉTIT!) PHD Dubai

DIAGEO / JOHNNIE WALKER – KEEP WALKING LEBANON / NADINE LABAKI by LEO BURNETT BEIRUT and STARCOM MEDIAVEST GROUP Beirut

NO RIGHTS NO WOMEN / PRESSURE GROUP FIGHTING FOR WOMEN’S RIGHTS – NO RIGHTS NO WOMEN LEO BURNETT BEIRUT

T.GARGOUR & FILS / SMART – SMART UNLOCK BEIRUT by JWT Beirut

UNILEVER / AXE – THE MULTIPLE GIRLFRIENDS APP by MEMAC OGILVY LABEL TUNISIA

LBCI / SOCIAL CHANGE – CHEYEF HALAK by IMPACT BBDO Beirut and OMD Beirut


Corporate Information

QTEL / TELECOMMUNICATION – ANA ARABI by LEO BURNETT QATAR and UM Doha


Consumer Products

COCA-COLA – BRRR CAMPAIGN by UM DUBAI

CHIPSY EGYPT / CHIPSY – WORLD FOOD PROGRAM by MEDIA DIRECTION OMD Cairo

PEPSICO / CSD’S – PEPSI RAMADAN CAMPAIGN by IMPACT/BBDO Cairo and MEDIA DIRECTION OMD Cairo

CAFÉ SUPER BRASIL / COFFEE – READ THE COUNTRY’S FORTUNE by LEO BURNETT BEIRUT and STARCOM MEDIAVEST GROUP Beirut

DIAGEO / JOHNNIE WALKER – KEEP WALKING LEBANON / NADINE LABAKI by LEO BURNETT BEIRUT and STARCOM MEDIAVEST GROUP Beirut

UNILEVER / AXE – THE MULTIPLE GIRLFRIENDS APP by MEMAC OGILVY LABEL TUNISIA

DAC DISINFECTANTS / DAC DISINFECTANTS – DOCTOR ENDORSEMENTS by OMD Dubai

DIAGEO / JOHNNIE WALKER – WEEKEND OF FAME by LEO BURNETT DUBAI and STARCOM MEDIAVEST GROUP Dubai

KRAFT FOODS / CADBURY FLAKE – SEDUCE YOUR FASHION SENSES by STARCOM MEDIAVEST GROUP Dubai

KRAFT FOODS MIDDLE EAST / KRAFT CHEDDAR CANS – CHEF ANA by STARCOM MEDIAVEST GROUP

PROCTER & GAMBLE / TIDE LAUNDRY DETERGENT – GLOW IN THE DARK by LEO BURNETT DUBAI and STARCOM MEDIAVEST GROUP Dubai

GENERAL MOTORS / CADILLAC – THE PERFECT STORM – PRODUCT by LEO BURNETT DUBAI and STARCOM MEDIAVEST GROUP Dubai


Consumer Services

MASTERCARD WORLDWIDE / FINANCIAL SERVICES – EVERYONE CAN PLAY CAMPAIGN UM DUBAI

KAYA SKIN CLINIC / AQUA RADIANCE FACIAL – WATER YOUR SKIN PHD Dubai

ZAIN BAHRAIN / ZAIN PREPAID SIM CARD – ZAIN ON THE MOVE by MINDSHARE Manama


Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness

NAQA ANTI-SMOKING CHARITABLE ASSOCIATION / SECONDHAND SMOKE – COUGHING POSTER by FP7/RUH Riyadh

HIMAYA / NGO/ CHILD SEXUAL ABUSE AWARENESS CAMPAIGN - BREAK THE SILENCE by LEO BURNETT BEIRUT and STARCOM MEDIAVEST GROUP Beirut

NO RIGHTS NO WOMEN / PRESSURE GROUP FIGHTING FOR WOMEN’S RIGHTS – NO RIGHTS NO WOMEN by LEO BURNETT BEIRUT

ENGAGEMENT CITOYEN / ENGAGEMENT CITOYEN – THE RETURN OF DICTATOR BEN ALI by MEMAC OGILVY LABEL TUNISIA

LBCI / SOCIAL CHANGE – CHEYEF HALAK by IMPACT BBDO Beirut and OMD Beirut


Integrated Media Campaign

QTEL / TELECOMMUNICATION – ANA ARABI by LEO BURNETT QATAR and UM Doha

BRAND PROTECTION GROUP (BPG) / ANTI-COUNTERFEIT AWARENESS CAMPAIGN – FAKE IT ALL by LEO BURNETT BEIRUT and STARCOM MEDIAVEST GROUP Beirut

CAFÉ SUPER BRASIL / COFFEE – READ THE COUNTRY’S FORTUNE by LEO BURNETT BEIRUT and STARCOM MEDIAVEST GROUP Beirut

DIAGEO / JOHNNIE WALKER – KEEP WALKING LEBANON / NADINE LABAKI by LEO BURNETT BEIRUT and STARCOM MEDIAVEST GROUP Beirut

HIMAYA / NGO/ CHILD SEXUAL ABUSE AWARENESS CAMPAIGN - BREAK THE SILENCE by LEO BURNETT BEIRUT and STARCOM MEDIAVEST GROUP Beirut

NO RIGHTS NO WOMEN / PRESSURE GROUP FIGHTING FOR WOMEN’S RIGHTS – NO RIGHTS NO WOMEN by LEO BURNETT BEIRUT

COCA-COLA – TODAY I WILL by FP7/DXB Dubai and UM MENA Dubai

MCDONALD’S – FAMILY TIME FOREVER by LEO BURNETT DUBAI

LBCI / SOCIAL CHANGE – CHEYEF HALAK by IMPACT BBDO Beirut and OMD Beirut

CADILLAC - PERFECT STORM by LEO BURNETT DUBAI and STARCOM MEDIAVEST GROUP Dubai

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