The Dubai Lynx Advertising Festival is adding two more categories to its list of awards; Advertiser of the Year and Media Agency of the Year.
According to their press release, the 1st Dubai Lynx Advertiser of the Year Award will go to Melody Entertainment Ltd, winners of the 2007 and 2008 Dubai Lynx TV/Cinema Grand Prix, well they are really brilliant and their TVCs are the best!
The Media Agency of the Year will be presented to the agency that obtains the highest score for entries in the Media section, the calculation will be based on all of the awards won by an agency, but will include a maximum of 10 points for shortlisted entries.
The scores for Media Agency of the Year will be calculated as follows:
Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point (maximum of 10 points)
