Memac Ogilvy & Mather Jordan has merged with the successful Amman-based independent advertising agency, Advize. The new entity, called MemacOgilvyAdvize, the merger will now bring a much stronger world-class global communication agency to Jordan.
MemacOgilvyAdvize will bring an integrated approach to managing brands to the Jordanian market with its integrated services in advertising, activation, digital, public relations and planning. The new agency will offer regional and global expertise in addition to unparalleled local insight.
“MemacOgilvyAdvize will boost the Jordanian communication industry through its strategic and multi-disciplinary approach. This merger will enable our clients to have access to our regional (Memac Ogilvy) and global (Ogilvy) resources as well as benefiting from the expertise and skills of communication professionals from different disciplines sitting under the same roof,” said Wisam Suheimat, newly appointed Managing Director of MemacOgilvyAdvize.
“Advize brings a strong creative focus and local know-how whilst Memac Ogilvy & Mather brings a strong strategic and disciplined approach to managing brands. The combined knowledge and talent of Memac Ogilvy and Advize along with the strength of the regional and global network will allow us to position MemacOgilvyAdvize as a frontrunner in the Jordanian market,” said Edmond Moutran, Chairman & CEO of Memac Ogilvy & Mather Holding, Middle East & North Africa.
Memac Ogilvy and Advize merged resources. New operations have moved to include 4 Creative Directors, a full PR Team and over 60 employees with 3 divisions to be introduced, OgilvyOne for digital, CRM and Direct, Ogilvy Action for activation and CBA Memac for design.
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MEMAC Ogilvy started its operation in Bahrain in 1984. The company offers advertising, public relations, direct marketing, activation, planning and creative services to a large portfolio of clients through 12 offices across the Middle East and North Africa. This wide geographical coverage, along with its group of some 450 professionals, gives the company a unique insight into different segments of the Arab markets.
Established in 2004 and previously affiliated with GREY. Advize is one of the most creatively accolade agencies in Jordan having won numerous awards.
Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing and digital production. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.
WPP is the world’s largest communications services group. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 141,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit www.wpp.com.