MEMAC Ogilvy Dubai is leading the shortlists of the Middle East at the 41st Annual One Show Awards with 14 shortlisted entries, followed by Y&R Dubai with 6 entries out the 29 shortlisted entries originating from the Middle East. While UAE agencies got 23 shortlists, Memac Ogilvy Tunisia got 5, and FP7/DXB, DDB Dubai, Blue Apple mediacom Dubai and Leo Burnett Beirut managed to get 1 shortlist each.
The Rescue Radio campaign, which was created by Memac Ogilvy Dubai for the Sawa Mninjah organization, received 10 shortlists, the campaign was created to help abused domestic workers in Lebanon, the agency wanted to reach those workers without the knowledge of their employers, so the solution was a series of radio ads in different languages spoken by majority of the target audience.
Staying on the subject of domestic abuse, Ogilvy Dubai managed to score 4 more shortlists, thanks to their “Autocomplete Truth” they created for the United Nations Entity for Gender Equality and the Empowerment of Women.
The 3rd most shortlisted campaign was Ogilvy Tunisia’s “Mobilizing The 12th Man” that was created for the C.S Hammam-Lif football club, for security reasons, fans were not allowed to be at the stadium during matches, so in order to reconnect with those fans, a mobile app was created to allow fans to cheers for the team via giant speakers at the pitch.
Y&R Dubai got 6 shortlists, 4 of these shortlists are for their client Land Rover, the “Eating Out” campaign received 3 while Personal Extinction Prevention Book received 1 shortlist.
The 41st Annual One Show Awards attracted 21,297 submissions from 63 countries, the shortlist spans over 1,229 entries from 463 agencies. Winners will be honored at the awards presentation to be held at Alice Tully Hall at Lincoln Center, New York City on May 9th, 2014.
Click here for full One Show Awards Shortlists!