April 19, 2014

MENA Cristal Festival announcing the first Jury Presidents and Speakers!

MENA Cristal Festival 2012

The MENA Cristal Festival will be opening its doors on the 21st February for the 7th edition of this prestigious event and is now calling for entries for the 12 official competitions!

The 7th edition of the MENA Cristal Festival is back with a bang! This year there will be one new official competition: PR. The Festival is also reinforcing the Young Directors Forum for its 5th consecutive year to look for the future regional talented directors.

Putting creativity at the heart of the event, the Festival is now calling for entries for the twelve official competitions for agencies to enter their work and have their chance in winning a coveted Cristal award.

The deadline is 20th January for entries in Film, Outdoor, Print, Radio, Integrated, Corporate & PR and Print Craft.

Entries in Cyber&Mobile, Promo&Direct, Production and Media have already been judged by a MENA represented International Jury during the 11th Edition of the European Cristal festival which has been held in Crans Montana (Switzerland) from the 7th to the 11th of December 2011.

The jury Presidents made of the leading international experts, will be reviewing the Award entries and will choose which ones will honor and represent the best work in the region and anticipate the forthcoming international Awards will feature:

Chris THOMAS, Chairman and CEO of BBDO Asia, Middle East & Africa and Chairman of Proximity Worldwide will preside the Film, Print, Pint Craft, Outdoor, Radio and Integrated Jury. He ran Proximity London, then moved to Asia where he built Proximity from the ground up. For the 5th consecutive year, BBDO was the most awarded network in the Gunn report and at Cannes 2011.

Filip NILSSON, Executive Creative Director & Chairman of Forsman & Bodenfors Sweden will chair the Cyber Jury. F&B has been ranked as the World’s 3rd best independent agency and in 2011 the Gunn Report named F&B the worlds no 1 digital agency.

Belinda ROWE, Managing Partner worldwide from Zenith Optimedia Group has been appointed as President of the Media Jury. Belinda has been in senior management of creative and media agencies over the last 13 years – she ran Publicis Mojo in Melbourne in 1995 before taking up the position of managing Optimedia in 1997 to create an award winning agency. In early 2010 Belinda joined the ZenithOptimedia Worldwide office to become Managing Partner – Worldwide.

Marco TINELLI, CEO of Fullsix Group will chair the Consumer Marketing Jury (previously featuring on the Promo & Direct Jury). For the last 12 years, Marco Tinelli has participated in the creation and development of innovating marketing strategies for numerous Start Up companies and major media groups on a European level. In addition, he is considered as an authority on next generation marketing in Europe as founder of the Fullsix Group, after having found Grey Interactive and developing the interactive activities of the Publicis group.

This year the Cristal Festival emphasises its position as a supporter of young talent by reinforcing the Young Directors Forum, which is a free contest for young directors who would like to get into advertising. So if you know of any young talent that deserves a break into the competitive world of advertising this could be their big one! The Cristal Festival continues to invest in new talent and the finalists will receive an all expenses paid trip to attend the event.

The Mena Cristal wants to increase the quality of its speakers, be the place for creative directors to unleash their creativity and inspire each other through debates and discussions, with some guest appearances from people outside the creative universe. The first speakers announced are:
- Emma WILKIE, General Manager of the Gunn Report
- Fernanda ROMANO, Former Global Creative Director Digital & Experiential – Euro RSCG Worldwide
- Dan FUNDERBERGH, International Designer
- Ahmed NASSEF, Vice President & Managing Director, Yahoo! Maktoob
- Goetz TRILLHAAS, Head of Agency Business development CEEMEA, Google Worldwide

Christian CAPPE, CEO of the Cristal Festival says, “The Cristal Festival Network gets stronger every year and is one of the most recognized competitions in Europe and the Middle East. We pride ourselves in showcasing the best creativity and forecasting the tendencies of the sector and the coming international prizes, as well as being major supporters of the emerging young talent and helping them getting in front of the key players in the industry in order to advance their careers. The exceptional quality of the jury presidents, highly respected and international leaders with a place for independent agencies, will be seeking out the best work displayed in the region and we are sure that the results will help shaping the future of our industry which is clearly transforming. We are really proud of being part of this change, and to help the young generation to be key players in this change”

The deadline to submit entries is approaching fast and you have until the 20th of January 2012 to enter your work at www.menacristalfestival.com/register and show the advertising world your creativity!

MENA Cristal Festival 2012

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