Mercedes-Benz is introducing a new brake system that can read the street, it’s called BAS Plus, and it’s supported by foresighted radar technology, I find it pretty amazing to have more intelligent cars, such a technology could help in preventing an accident, but any wrong reading could cause an accident as well.
Advertising Agency: BBDO Düsseldorf, Germany
Chief Creative Officer: Toygar Bazarkaya
Creative Director: Ton Hollander
Copywriters: Markus Steinkemper, Toni Selzer
Art Director: Sven Klasen
