Sama Dubai has unveiled the largest billboard in the Middle East for its project ‘The Lagoons’. The billboard is 400 meters long and 20 meters high at the upper most point of the di-cut.
The design and construction of the billboard involved more than 200 technicians who took 75 days to develop and erect, involving more than 2,880 man-hours. The billboard will be visible to up to 250,000 motorists a day in Sheikh Zayed Road.
