Mindshare powers global network with Original Thinking
Mindshare Worldwide appoints new Global Marketing Director to drive Mindshare Original Thinking across 112 countries
Mindshare Worldwide has created appointed Greg Brooks to the new role of Global Marketing Director to promote the creative credentials of the agency’s 5,000 plus employees across 112 countries.
Mindshare’s focus is on innovation, data and technology, delivered through a unique global network that shares an unconventional attitude. This is summed up as Mindshare’s Original Thinking. Mindshare’s appointment of Brooks as Global Marketing Director continues this approach.
Nick Emery, CEO of Mindshare Worldwide said: “The creation of the Global Marketing Director role is the next stage in the development of Mindshare’s strategy to showcase work from our diverse and talented teams to inspire and encourage others to greater heights for our clients. Greg’s appointment will help us to maintain and extend our reputation for creating original and exciting work for our clients across the world.”
Brooks has been tasked with providing the Mindshare global network with the strategy, tools and platforms to showcase the agency’s Original Thinking. His remit will cover all territories, working with existing regional marketing leads and global teams and will cover all communication channels.
He joins from C Squared, the organiser of the Festival of Media, where he was Content Strategy Director overseeing all editorial output of the company. At C Squared, Brooks was part of the team that grew the first 2007 Festival of Media event into a multi-million pound brand comprising three events spanning Asia, Latin America and a global event based in Europe. Prior to this he was a trends consultant working for clients including McDonald’s, Ofcom, BSkyB, and Google on the future use of consumer technology and a nationally published journalist in the UK. He has also authored 5 books in the Dummies series: Dummies’ Guide to Digital Marketing, Marketing for Dummies – Editions 1-3 and Marketing Kit for Dummies. He takes up the new role with immediate effect.
Mindshare is a global media and marketing services network with billings in excess of $27.8 billion (source: RECMA). The network consists of 113 offices in 82 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.