Perhaps the funniest and most innovative promotion you might think of, I mean in Jordan, Mint advertising had this nice idea to headhunt employees from their competitor Team Y&R.
A guy in a tree costume was standing in front of Y&R building in the morning so that all Y&R employees see it when they come to work, the message was visit SpyingTree.com and then when you visit the website you’ll see that Mint is spying for new talents.
