National Geographic Abu Dhabi topped the list in Grafdom’s first Social Media Brands Index as the UAE’s top brand on social networks. Additionally, the March 2011 IPSOS UAE TV ratings ranked National Geographic Abu Dhabi sixth amongst Arab males aged 15 and over, and 10th on overall parameters for Arab males and females within the same age group.
Grafdom, a UAE-based digital media agency has recently released the findings of the study, which comprised a listing of the UAE’s 100 most influential corporate brands and individuals on social networks. The report’s methodology of ranking was determined based on brands’ number of followers on Facebook, Twitter and YouTube. To qualify, brands needed to maintain a position within the top five of their category and be on at least two social networks.
“National Geographic Abu Dhabi’s high TV ratings indicate our success in building a brand relevant to the Arab audience. Presence on social networks is a natural extension to a brand like ours as it offers a platform for our viewers to discuss on-air content, participate in contests and fosters community building at an overall level” said Rohit Dsilva, General Manager – National Geographic Abu Dhabi.
Karim Sarkis, Executive Director of Broadcast, Abu Dhabi Media, added: “Technology and social media in particular have expanded the conversations on TV programming from small circles of friends and co-workers to the larger web and mobile-enabled audience. Today we are engaging with our audience across all platforms to bring them the best of National Geographic Abu Dhabi’s un-paralleled blue-chip factual entertainment content.”
Notes and media contacts
About National Geographic Abu DhabiLaunched in July 2009, the free-to-air National Geographic Abu Dhabi invites viewers in the Middle East to re-think the way they see television – and the world – through smart, innovative programming in the Arabic language. Brought to the region by the Abu Dhabi Media Company (ADMC) and National Geographic Channels International (NGCI), the channel is dedicated to understanding and protecting the world, with its worldwide reputation of producing credible and authentic content that fits different viewers’ interests. Its programming is smart, factual entertainment weighted in favour of popular science, technology, natural history, archaeology and natural mysteries. www.natgeotv.ae.
For more information:
Manning, Selvage & Lee
Tel: + 971 4 3676156
Fax: +971 4 367 2615
About Abu Dhabi Media CompanyAbu Dhabi Media Company (ADMC) is a leading media organization in the Middle East, with businesses in free and pay television, radio, publishing, digital media, games, feature films, music, digital signage, outside broadcast/production, and printing. The company manages over 20 market-leading brands such as the TV channels Abu Dhabi Al Oula and Abu Dhabi Riyadiya/AD Sports, Emirate FM and Star FM radio stations, Al Ittihad and The National newspapers, Majid and Zahrat Al Khaleej magazines, the websites anazahra.com and admcsport.com, Karkadann Games, Imagenation Abu Dhabi, LIVE, and United Printing Press. ADMC partners with Universal Music Group and Sony Music Entertainment on VEVO, the online music video platform, and with Gazillion Entertainment, a developer, publisher and operator of massively multiplayer online games and services. ADMC is headquartered in Abu Dhabi, with offices in Beirut, Cairo, Dubai and Jeddah. www.admedia.ae
For more information:
Omar Abed Rabbo
+971 2 4144626