Job Description

Is to practice leadership to motivate and direct his team on how best to maximise effectiveness and efficiency of sales operations to deliver business results in terms of volume, distribution, and execution.


Description & Performance Indicators

Team Management
– Responsible of developing and leading the sales team to deliver sustained competitive edge of our products and range at the point of purchase for customers across the trade channel.
– Leads TT sales force assigned towards the consistent attainment of AMSB sales fundamentals per channel / customer / outlets.
– Builds channel expertise to understand what is needed to win in each sector through building the team capabilities, close customers collaboration and management as well as managing the development into wider coverage and TT channel
– To lead the TT sales team in delivering sales fundamentals of distribution, shelving, pricing and merchandizing.
– Inspires, trains & motivates his team in order to achieve company monthly and yearly objectives
– To play an integral role in using management skills and coaching skills to develop further the team selling skills thus achieving channel business results per customer and per annual business plan.
– Leads the UM/RSM to direct and appraise the activities of the W/S network in order to ensure that contractual agreements are met and sales volume objectives achieved.

– Develops and implements strategic sales plans to accommodate corporate goals.
– As a member of the senior management team, contribute to the formulation and implementation of overall business strategies and plans, which enable the achievement of Company objectives.
– Develops and implements strategic sales plans to accommodate corporate goals.
– Sets the operating standards (roles, structure, outputs, and measures) and following up on their improvement.
– Executes channel strategy initiatives and develop the key route to market models.
– Sales plans are formulated, recommended, approved, communicated and implemented
– Reviews market analyses to determine customer needs, price schedules, and discount rates
– Provides professional advice and support across the business on sales strategy and implementation issues in order to ensure consistent sales effort that supports achievement of company plans and objectives.
– Sets the standards of operation for the channel, and support the execution of the yearly operating plan.
– Directs sales forecasting activities and sets performance goals accordingly
– Plays a key role within the business planning process and trade terms agreements with our customers as well as motivating, coaching and educating them on the principles and standards as well as the goals and objectives of the business.

Strategy and Communication
– Reviews daily, weekly and MTD sales per sales rep in his unit and give directions and guidance (corrective if necessary) on means and ways to improve performance and results attainment
– Monitors the performance in his regions in relation to the outlined regional and global business plans, and provides input and timely updates.
– Develops and ensure the implementation of a sales infrastructure that meets current and future business requirements across all sales channels
– With his team, translates AMSB sales/marketing activities into specific action plans & objectives to improve distribution, share of shelf, share of display, market share & other AMSB KPI’s per brand/segment.
– Directs the research and assessment of current and potential trade competitor activity on an ongoing basis in order to inform the sales strategic planning process and support the achievement of sustainable competitive advantage.
– Ensures the regional business plans are compiled and reviewed on time.
– Makes sure that the business development guidelines are well adhered to


Execution and Distribution
– Leads channel development activity and coordinates sales distribution by establishing sales regions, quotas, and goals
– Direct and oversee the implementation of trade deals and promotions in order to support the achievement of sales objectives
• Directs and oversee the implementation of sales forecasting and reporting systems

• Consistently looks for sales increments in his channel (and per outlet) to improve selling-in and selling-out opportunities; executes best off-shelf display standards and ensures channel display objectives (for primary shelf and from secondary displays) are measured and maximized per objectives.
• Ensures winning at the shelf is a top priority and per
category plan-o-grams

Customer Management
– Builds and maintains favourable relationships with key customers and other trade figures in order to support the smooth running of the sales operation
– Meets with key customers, assisting Unit Managers with
maintaining relationships.
– Analyzes sales statistics to formulate policy and assist key
customers in promoting sales.

– Ensures proper control over the allocated budgets in relation to
the overall performance, and raises the relative reports on
continuous basis for the different regions.

– Monitors the pricing structures in relation to all changing variables to ensure that the company’s profit is maximized at all times.
– Prepares and manage annual TT department budgets to ensure effective cost management

– Leadership and managerial skills (motivating, planning, delegating…) Communication and PC skills, and interpersonal skills.

– Business rather than sales conscious, high demanding, and best practice orientation.

8+ years experience in FMCG preferably with multinational background

About This Company

AMS Baeshen is one of the well established consumer products companies in Saudi Arabia headquartered in Jeddah and employing a staff of 450. The Company aggressively competes in the marketplace through its portfolio of fully owned brands that occupy leadership or strong number two positions in their categories. Some of the Company’s brands are: Rabea, Rabea Gold, Rabea Express, Rabea Green Tea, Lord, Abu Jabal and Bee Sugar. The Company’s core business is in the tea category with vertically integrated operations covering tea buying, blending, packing, distribution, selling and marketing. AMS Baeshen & Co.’s base market is Saudi Arabia but has been expanding in the region during the past few years with presence now in most of the Gulf and Levant markets. The Company is committed to a strategy of long term growth through the development of its core business and expansion into new geographies and categories.

The Company is managed by a team of professionals who combine the discipline and training of multinational companies with the entrepreneurial and results oriented culture of a privately owned company. The Company, being a private company that is both a brand owner and operator, is fully in control of its destiny. The people who will participate in making the future of the Company are people who are self motivated, comfortable in setting their own agenda and working independently, results-oriented, team players and of a high level of integrity and ethics.

Apply Now!

National Sales Manager | AMS Baeshen & Co. – Jeddah, Saudi Arabia

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