Air Arabia has stopped the South Park-style cartoon characters created by Dubai-based advertising agency Face to Face and has opted instead for ads that focus more directly on the destinations it flies to, the new campaign is created by Sharjah-based agency Red Marketing and Communications.
The new marketing campaign is similar to the previous campaign being price-led since Air Arabia is known to be a low cots air carrier. The new campaign is running in the UAE, Kuwait, Oman and Saudi Arabia.
