BrandMoxie launches unique marketing service

BrandMoxie, a leading independent advertising agency in the UAE, has launched Marketing Plan Direct (MPD) a marketing initiative that delivers full scale marketing plans to clients in less than 10 days.

A full service agency based in Abu Dhabi, BrandMoxie has created a special research task force capable of putting together complete and integrated marketing plans for companies in a period of 10 days to enable them to launch businesses on solid commercial ground, and do so quickly and capably.

‘We’re proud to launch this service; and after months of ground preparation we are confident that we will deliver quality marketing strategic planning for companies,’ said Sana Bagersh, CEO of BrandMoxie.

‘We have managed to meet the challenge, which was basically to ensure quality of product and speed of service. We recognize speed as an essential performance parameter to serve today’s dynamic marketing environment of constant change, rapid product roll-out and shrunken product life cycles.’

‘Marketing Plan Direct’ was developed in response to agency client requests and considerable need among foreign companies planning a foray into the emirates. Bagersh stressed that it is also in response to the agency’s frustration with clients who want ‘big campaigns’ but have no ‘business map’-no clear vision on goals, long term commercial sustainability and brand asset development. ‘You would be surprised to learn that there are even very high profile companies that continue to launch costly campaigns without proper strategic direction.’

Bagersh explained that many companies require a rapid deployment but want to ensure a robust strategic infrastructure. She said that BrandMoxie will ensure that the process is not compromised by speed. ‘We would put together the plan within 10 days after all data is collected and evaluated, and present this to the client in a manner that is clear, concise and ‘executable’.’

The Marketing Plan Direct integrates sales plan, strategic marketing plan, implementation plan, financial plan as well as advertising and PR plans. Besides Marketing Plan Direct, the agency also offers Business Plan Direct, customer research, brand audits, customized research and industry-specific reports. The agency’s advertising services comprise creative development, media buying, PR and specialty consulting.

Tags: BrandMoxie, Marketing Plan Direct, MPD, Sana Bagersh

Dubai One launches English-language daily news bulletin

Dubai One TV announced that “Emirates News,” the channel’s first English language news bulletin programme will hit the air waves from February 1st, 2007. The bulletin will be broadcast daily from the News Centre at Dubai Media City at 7:30pm UAE time.

The announcement was made during a press conference held at the News Centre in the presence of Najla Al Awadi, Deputy CEO, Dubai Media Incorporated and Ahmed Abdulkarim Julfar, Chief Operating Officer, etisalat which will be sponsoring the programme.

Speaking at the press conference, Najla Al Awadi said: “The bulletin will reflect the social issues of the UAE, covering stories of both UAE nationals and expatriates. We want to tell the stories of various communities and reflect the mix of people living in the UAE.”

Najla noted that the bulletin will not be sensationalistic but research driven. The news will focus on the role of the journalist, how he or she interprets the facts in an intelligent way.
Speaking about the correspondents for the bulleting, Najla noted that they come from strong journalism background including four UAE nationals who will be involved in writing the news being correspondents.

Commenting on etisalat’s sponsorship of the Emirates News programme, Ahmed Abdulkarim Julfar, COO of etisalat said: “Since its inception, etisalat has grasped each and every opportunity to support the UAE community. The sponsorship of Emirates News is merely another step in etisalat’s well-known commitment towards society. The new programme will attract huge attention from the general public especially as it builds on the success of the Arabic version on Dubai TV that continuously covers the day-to-day life of all UAE residents.”

He added that etisalat is no stranger to the TV industry. Its subsidiary E-Vision, which is the leading digital cable TV provider in the region, has incorporated etisalat in many manners into this rapidly expanding sector. E-Vision was established in April 2000 as the UAE’s sole cable TV provider. This promising company, which started with an initial coverage of 20,000 homes, currently reaches more than 350,000 homes across the emirates with a solid 1,000,000 viewers.

Tags: Ahmed Abdulkarim Julfar, Dubai One, Emirates News, Najla Al Awadi