Abu Dhabi Media Company invests in live outside broadcast technology

Abu Dhabi Media Company, a diversified media and entertainment company, has made a significant investment in live outside broadcast technology.

The deal has been agreed with Thomson Grass Valley, a French company which provides the world’s leading media, entertainment and communications companies with technology, services and systems.

The agreement expands Abu Dhabi Media Company’s fleet of Outside Broadcast (OB) Vans, which can broadcast live television from anywhere in the emirates using superior quality digital technology.

‘This deal reinforces Abu Dhabi Media Company’s commitment to keeping the emirates at the forefront of broadcasting technology,’ says Abdul Hadi Al-Sheikh, technology executive officer at Abu Dhabi Media Company. ‘The arrival of the new vans ensures we can broadcast superior quality television as it happens across the seven emirates.’

The new vans, which carry between eight and sixteen cameras, also feature hydraulics, fire alarm systems, electric converters and environmentally-friendly air conditioning systems that can deal with extreme operating temperatures during summer. The new vans are slated to arrive in Abu Dhabi end of August, and will be operational in October.

Tags: Abdul Hadi Al Sheikh, Abu Dhabi Media Company, Thomson Grass Valley

This entry was posted on Thursday, July 3rd, 2008 at 11:36 am and is filed under Announcements. Stay updated with the latest advertising, media, marketing and PR news from the Middle East through the RSS 2.0 feed!