KAMCO reveals new brand identity

KIPCO Asset Management Company (KAMCO) launched its new brand identity which reflects the company’s achievements over the last decade and heralds its ambitions for the coming years.

It is the first change to the image of the company since its inception and the new brand will further enhance KAMCO’s strong market position, penetration and reputation as one of the leading and respected asset management and investment banking firms in Kuwait and the region. The new evolutionary design reaffirms the strong foundations that KAMCO has established whilst focusing on an advanced business strategy that takes into account developments in a growing Middle East investment market and its increasingly sophisticated investors.

KAMCO CEO, Mr. Saudoun Ali said: ‘We are pleased to announce the creation of our new brand identity which will help us to further strengthen our competitive positioning in the investment market.’

‘Our offering and capabilities have increased significantly over the last ten years - we started out essentially as an investment arm for KIPCO - and have now grown to provide an extensive range of financial products and services to many other private and institutional investors.’

‘KAMCO has nearly KD4bn of assets under management, while total shareholders’ equity recorded around KD118m as of 30 June-08. Our phenomenal growth rate is a testament to what we have achieved as a team and the new brand identity reflects our future goal aspirations.’

The essence of the new KAMCO brand is ‘Researched Advice - Proven Results’ which refers to KAMCO’s renowned research and advisory services that have been instrumental in executing many of its transactions successfully.

The new brand identity is based on the acclaimed Fibonacci design style which aims to integrate a mathematical numbering system into the design in order to develop a harmonious and creative design structure.

‘The Fibonacci style suits KAMCO’s new development phase as it mirrors our ability to harness the extensive capabilities that are inherent in the company and integrate these into the market to provide a strong fit for our clients,’ said Qais Al-Shatti, Executive Vice President, Sales, Strategic Marketing & PR.

‘Our aim is to continue providing the breadth and depth of products and services to our clients that are both innovative and flexible and as a result KAMCO continues to be their trusted investment partner in years to come.’

To maintain its market leadership, KAMCO aims at delivering premium services to its clients in a highly competitive market. It will continually seek to provide efficient and well-executed solutions to its clients’ most complex financial challenges.

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‘Tamkeen’ heralds new identikit for Labour Fund

Bahrain’s Labour Fund is giving its pioneering work in empowering the Bahraini worker through training and enabling the Bahraini private sector to achieve greater heights, a new brand name - Tamkeen.

The Arabic word, which means to empower and enable, is accompanied by a new logo that uses the flying pennants of the old logo as a foundation to create a swirl of colour and movement denoting progress, optimism and continuous progress.

In an official statement to announce the new persona of the agency, the Minister of State for Foreign Affairs and Chairman of Tamkeen, Dr. Nezar Al Baharna said the new identikit was the result of an expansion in its role, as it built upon the success of its first two (2) years in operation.

‘The Labour Fund was founded to complement the vision of the leadership of the Kingdom of Bahrain and provide resources that would enable the private sector - to stay abreast of the latest technological, administrative and HR practices in the world, thereby competing with the best,’ Dr. Al Baharna said.

‘Our other goal is to identify skills gaps and employment opportunities and provide training to equip young Bahrainis to take their rightful place in the national, regional and ultimately, the global employment grid. We review our strategies periodically and develop our scope accordingly.’

He continued, ‘The move to make ourselves known as Tamkeen arises out of the increasing clarity that we are bringing to our work as enablers and empowering agents of social and economic progress in Bahrain. The new name embraces these core values that the Labour Fund stands for and is a clear indicator of the direction in which we are going.’

Backed by meticulous research that identifies personnel shortfall in different fields, the Labour Fund’s Human Capital Development Division has launched a series of initiatives such as Specialised Skills Gaps Training Programmes, a Career Progression Programme, a Talent Management Programme, and is working closely with the Ministry of Social Development and the Supreme Council for Women to enable and empower individuals with special needs and women to enter the Bahraini labour force with confidence.

Tamkeen’s Acting Chief Executive Mr. Abdulellah Al Qassimi, said, ‘to date more than 1635 Bahrainis have entered the training cycle for various sectors such as health care, aeronautics, hospitality, accounting and finance, retail, IT and HR professional programmes.

Private sector companies have worked with Tamkeen to benefit from its EDS (Enterprise Development Support) which enables SMEs to access high-quality consultancy services and restructure and absorb new technology and administrative practices. The EDS Programme is a package of four innovative schemes that come together with the core goal of assisting and supporting SMEs. Comprising of the Business Information Scheme, the Business Development Scheme, Technical Assistance Programme and the Growth Assistance Programme, the EDS Programme aims to help SMEs enhance their productivity and to enable them to develop and grow while providing high quality jobs to Bahrainis. With more than 779 companies benefitting from the EDS programe, Tamkeen (the Labour Fund) has invested around BD3m.’

A third facet of the developmental work is partnering SMEs in boosting growth through financing. Tamkeen has developed an array of venture capital and low-interest entrepreneurship loans with financial institutions to facilitate strengthening of SMEs and start-up operations.

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