Dollar Rent A Car and Thrifty Car Rental join Emirates Skywards program

Dollar Rent A Car and Thrifty Car Rental, subsidiaries of Dollar Thrifty Automotive Group, Inc., are showing the sky’s the limit in launching a new frequent flyer partnership with the Emirates Skywards program.

Both Dollar and Thrifty are kicking off the new relationship by offering 1,000 bonus miles on rentals of any car type rented for three days or longer.

The bonus offer is available from August 20, 2008 through December 31, 2008 when consumers make an advance reservation using promotional code EK1K.

The 1,000 bonus miles are in addition to the regular award structures of Emirates with Dollar and Thrifty, available at all Dollar and Thrifty locations worldwide:

- Dollar Rent A Car:
• 500 miles per transaction on rentals of 29 days or less.
• 1,000 miles per transaction on rentals of 30 days or more.

- Thrifty Car Rental:
• 500 miles per transaction for rentals outside of the United Arab Emirates (UAE).
• For rentals in the UAE, Thrifty will award 500 miles on rentals of 1-2 days in length; 750 miles for rentals of 3-4 days; and 1,000 miles for rentals of five days or more.

‘Emirates Airline has a reputation for providing an excellent quality of product at a great value for consumers, as do the Dollar and Thrifty brands,’ said Brian Carpenter, Vice President of Sales, Marketing and Advertising, Dollar Thrifty Automotive Group, Inc.

‘This new relationship will be beneficial to consumers who enjoy traveling to some of the world’s greatest destinations - and enjoy a great value at the same time,’ he added.

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This entry was posted on Monday, September 8th, 2008 at 3:12 pm and is filed under Announcements. Stay updated with the latest advertising, media, marketing and PR news from the Middle East through the RSS 2.0 feed!

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