Google launches Knol in Arabic as one of the first languages worldwide

Google is today announcing the launch of Knol, a new free tool encouraging people to write articles about the things they know a lot about. So whatever your area of expertise, you can write, share and participate in a community of information and knowledge.

Arabic is one of the first languages that Knol is launching globally, showcasing the importance of the Arabic market to Google. Mohammad Gawdat, Managing Director for Emerging Markets explained: ‘The Arab region is a high priority for us at Google and we are excited to provide more tools in local language such as Blogger and now Knol.’

It’s easy to do. All you have to do is go to knol.google.com, and you’ll be able to begin writing on your subject of expertise or looking for existing knols. Our goal is to encourage people who know a particular subject well to share that knowledge in Arabic or English.

‘The internet is huge, but still a lot of expert knowledge remains untapped,’ said Ahmed Gaballah, spokesman for Google. ‘Knol provides a way for people to share their expertise with others–and get credit for their contribution. In the same way that books have authors’ names right on the cover, knols have authors’ names–and links to their other articles–right there on the page.’

Knols are a great way to tackle the lack of Arabic content on the internet. ‘We are delighted that beyond providing a forum for Arabic speakers to share their knowledge, readers can now access information they are searching for that they otherwise could not get in Arabic,’ Gaballah stated.

Knols allow authors to include references, link to additional information, and interact with readers. And readers can easily submit comments, rate, or write a review of a knol.

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This entry was posted on Tuesday, August 26th, 2008 at 6:46 pm and is filed under Announcements, Product Launch. Stay updated with the latest advertising, media, marketing and PR news from the Middle East through the RSS 2.0 feed!

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