MPR Public Relations consolidates its position in Saudi market

MPR Public Relations and Marketing Communications Consultancy, the pioneering Saudi company in the field of public relations, consolidated its position in the Saudi market through management of main activities and projects in the third quarter of 2008, and thus obtaining an utmost importance at the local and regional scene.

The Riyadh-based MPR Company is regarded as one of the fastest growing companies in Saudi Arabia. It possesses an integrated office network in the Gulf and the Arabian Mashreq through its main partners in these areas.

The company places its wide experience in the field of marketing communications under the disposal of its local, regional and international client companies to manage their public relations and provide them with consulting services.

MPR succeeded last week in managing the initial public offering (IPO) of Saudi Nama Chemicals Co. which increased its paid up capital by offering 52.02 million new shares (rights issue), raising its total number of issued shares from 76.5 million to 128.52 million.

The new shares were offered at a price of SR15 per share (SR10 as nominal value and SR5 as a premium), raising the company’s capital from SR765m to SR1.285bn, with an increase rate of about 68%.

MPR undertook all the public relations activities of this IPO which made remarkable success after the rights issue was covered by 116.5%. The main programs carried out by MPR for Nama Chemicals Co. include full management of the publicity campaign of the IPO of the rights issue. MPR won the bid announced by Nama Chemicals Co. for management of the IPO among a competing group of publicity, advertising and public relations companies.

Commenting on the success of the IPO of Nama, the Managing Director of MPR Badi Al Badrani said: ‘In our capacity as young and dynamic agency, it was an event of great challenge for us to undertake all the public relations activities and to manage one of the most important IPO’s in the Saudi Stock Exchange.’

‘Our objective was not limited to performing our professional activity in the public relations only, but also to shed light on the fact that a young Saudi company was able to manage a successful project of this size with highly professional level,’ he added.

For his part, Tamer Abbas, the public relations Consultant in charge of the IPO project in MPR said: ‘Our objective is to stress on the importance of this IPO among investors and to reach the majority of dealers of the Saudi Stock Exchange in general. We have succeeded in launching an advanced campaign in the mass media and managing the press office which focused its activities on preparation and distribution of press information on the IPO on a regular basis along with organization of press interviews conducted with officials and managers of Nama Chemicals Co.’

Abbas added ,the general evaluation of the press campaign of the this campaign by investors, experts and economists was positive to far extent and that many of them described the campaign as one of the most successful IPO campaigns in Saudi Arabia.

Concluding his comment, Abbas said, ‘Our mission in the agency is to inform the public in general, and those interested in the investment in the Saudi Stock Exchange in particular, of the significance of increasing the capital of Nama Chemicals Co. by offering rights issue shares … We have succeeded in securing a comprehensive press coverage to the entire event, and have thus attracted the interests of investors and specialists in the financial markets. Besides this, Nama Chemicals Co. achieved its objective of increasing its capital with rights issue coverage amounting to 116%.’

MPR for Public Relations to consolidate its position in the Saudi market by providing innovative and effective solutions in the field of marketing and public relations conforming to the qualitative needs of the different business sectors. While its keenness to fulfill the needs of its clients and provide effective marketing consultations constitutes a main reason for MPR to realize increasing growth rates in the region.

MPR was founded on 2000 in the Saudi capital of Riyadh. MPR, which is regarded as one of the fastest growing specialized companies in the Gulf region, has a wide list of clients including a group of the most prominent companies operating in many economic sectors. It has also a wide list of marketing and media solutions in addition to adopting media communications network through strategic partnerships covering all international and Middle East markets.

In a short time since entering the Saudi market, the group was able to expand the network of its relations and partners to include a wide range of clients, notably, Aloula geojiet company, Al-Elm Information Security Al Talayi Tyres Company, the exclusive agent of Bridgestone Tyres in Saudi Arabia, Al Hoshan Company Lt. ARASCO Company, Abdul Mohsen Al Hokair Tourism Group, Interactive Saudi Arabia Company. MPR also managed media and advertising projects for a large number of leading companies in the Saudi market such as Deraah Perfumes Company, Abdullah Al Sayed Fashion Company ,Sara Telecommunications Company, Gulf Buildings Contracting Company and Tabarek Company for Real Estate Development and Investment.

Tags: Public Relations

This entry was posted on Sunday, September 7th, 2008 at 3:23 pm and is filed under Announcements. Stay updated with the latest advertising, media, marketing and PR news from the Middle East through the RSS 2.0 feed!