HUMMER wins six campaign media planning awards

HUMMER walked away with six awards at the latest Campaign Media Planning Awards that were held in Dubai on November 28th 2006.

In a total of nine categories HUMMER entered six and walked away with a win in all entries. The categories included Best Use of Online, Best Use of Print, Best Use of Outdoor, Best Use of Media, Best Media Innovation, Best Use of Sponsorship and Best Media Plan.

‘It’s great to see all our innovative thinking and creative ideas materialise in winning these awards,’ said Ahmed Soudodi, HUMMER Marketing Manager at GM Middle East. ‘Our teams at both General Motors and Starcom Mediavest have worked very hard to create these Like Nothing Else ideas, setting new benchmarks in media usage.’

The challenge was to launch the new HUMMER H3, building on the smaller HUMMER platform while maintaining the big brand value of HUMMER. Selecting various media types was essential to the success of the media plan. TV and print were essential to break the news; online encouraged interactivity; and outdoor was chosen for drivers who love the great outdoors.

HUMMER went a step further in its use of outdoor media by daring to exemplify the H3’s unparalleled off road performance and unmatched climbing and crawling capabilities. Outdoor adverts were placed in the most unconventional of places such as a live size H3 replica in Ski Dubai, stickers on the bottom of swimming pools in Lebanon, sponsored dumbbells in gyms and a live size replica climbing the side of a building in Abu Dhabi.

‘One of our most important wins is Best Media Plan as this lays the foundation for everything else that follows,’ said Soudodi. ‘Our strategy and media was very carefully planned from the beginning and gave much room for creative and innovative thinking. Excelling in print, outdoor, TV and online media in addition to being innovative in our creative thinking is what made our campaign successful and materialised in taking home six wins this year.

‘Working with the best to materialise our creative marketing ideas is what drives HUMMER to stand out from the crowd and to truly convey the message that HUMMER is ‘Like Nothing Else.’

Tags: Campaign Media Planning Awards, General Motors, HUMMER, Starcom Mediavest