Ally Pace announces new projects win

Ally, Dubai-based freelance copywriter, and who formally launched her UAE freelance copywriting business just four months ago, is celebrating the addition of a number of local and global brands to her portfolio.

Shortly after she officially relocated back to Dubai in March of this year, Ally won an exciting new project on behalf of leading global logistics and express services provider, DHL. A local full-service agency provided the contemporary design for a new consumer-facing magazine, whilst Ally provided the editorial leadership and content, demonstrating the experience, commitment and fast turnaround times which gave her the edge.

Discussing the project, Ally comments: ‘I am thrilled to have been awarded this prestigious project, and am delighted to have provided DHL’s new consumer magazine, DIRECT, with editorial content tailored for their many diverse customers.’

‘A combination of my copywriting skills and excellent client servicing techniques has proved that I am the right choice for a project of this magnitude,’ she adds.

In addition to DHL, Ally has recently provided the copy for the marketing collateral of a number of Real Estate, Financial Services and Construction companies in Dubai, including Dubai Projects and the Al Habtoor Leighton Group.

Ally says, ‘Much of my writing work these days is commissioned directly by the client. Marketing departments are becoming more sophisticated in the UAE and require much less ‘hand-holding’ by external agencies. Companies who have ad-hoc copy or design requirements are happy to cherry pick a team of writers and designers from Dubai’s burgeoning freelance community.’

She continues, ‘This benefits the client immensely as freelancers tend to be able to turn around a project much more quickly - and cost effectively - than large advertising or design agencies.’

Ally believes that her specific skill set puts her in a unique position. Her natural talent for writing copy is backed up with almost ten years of strategic advertising industry experience, half of which has been spent in Dubai. This client servicing ability enables her to work through a brief in detail with each client, helping her to ascertain what the client truly requires from their marketing collateral. These insights allow her to apply large agency thinking to small freelance projects, which ultimately benefits both her and the client.

Tags: Ally Pace, DHL, DIRECT

DHL boosts operations appointing senior marketing professional

DHL Express Saudi Arabia announced the appointment of a National Marketing Manager for The Kingdom of Saudi Arabia (KSA), further consolidating the company’s position as the region’s leading express freight provider.

Ali Thabet will lead a specialized, KSA focused marketing team, to develop and implement a strategy aimed at enhancing DHL’s unique position as a one stop, multi-modal transportation network across the Middle East.

‘Working for a global super brand such as DHL is an extremely exciting journey. I will be concentrating on setting strategies that not only reinforce DHL’s brand values, but also target new core audiences with bespoke services and solutions,’ Thabet explained.

Commenting on the new appointment, Nour Suliman, DHL Express Country Manager, Saudi Arabia, said: ‘We are experiencing an exciting period of continuous business growth in KSA and the company is expanding in line with evolving market demand. I am confident that Thabet, with his extensive experience in marketing express freight, will contribute considerably to the company’s future success by further raising our profile in the Kingdom.’

Prior to this appointment, Ali Thabet has spent 15 years in the industry and has operated in many business roles, and within culturally diverse environments. Having developed strategies for several well known global brands, Thabet is well placed to drive the KSA marketing effort for the global express freight leader.

‘This is an exciting and challenging opportunity,’ said Thabet. ‘DHL Express is highly customer focused and this will continue to be fundamental to its marketing policies. The marketing efforts will be consistent with the company’s global expansion plans, that aim at strengthening its position in the express freight business in KSA, the region, and globally,’ said Thabet.

The new senior appointment further consolidates DHL’s position as market leader in the Middle East, where the company has been offering world-class express freight services to customers for over 30 years.

Tags: Ali Thabet, Appointments, DHL, Nour Suliman