RTA launches special channels through ‘Youtube’ and ‘Facebook’ portals

The Roads & Transport Authority (RTA) launched special channels through ‘Youtube’ & ‘Facebook’ websites as a further tool of interaction with the public & customers and reach to wider segments of the community targeted by services, educational campaigns and several other issues.

Mr. Beyman Younes, Director of Marketing & Corporate Communication Department at RTA Corporate Support Services Sector, said that RTA opted to unleash initiative out of the vision of HH Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister of the UAE and Ruler of Dubai, calling for setting up a knowledge-based community capable of developing, exchanging and utilizing knowledge for the welfare & prosperity of people.

‘Providing Youtube and Facebook services are a part of wide-ranging media campaigns and initiatives currently launched by the RTA through a number of media means such as newspapers, radios, and television channels with a view to establish constructive interactive links with the public and media. In fact they are part and parcel of RTA strategy & drive to provide all the latest know-how that concerns the RTA.

‘The public is a key partner of the RTA. Interacting with the public through multimedia, such as daily papers, portals, radios and television channels, is extremely important. Therefore we considered to deal with these global portals, which are accessed by age groups of 20-35 years; who account for around 50% of UAE population.

‘Through launching this Youtube and Facebook service, RTA is seeking to establish a solid knowledge database in order to build a knowledge community capable of developing, sharing and applying knowledge to achieve further development. Visitors of these websites form the cornerstone of a knowledge-based exchange and interaction. Today media is largely dependent on the internet, with all the new multimedia such as movies, photographs and social networking.

Using Youtube and Facebook portals could redefine the geographical dimension, enhance & speed up communication and create an atmosphere for proactive interaction.

‘RTA assigns much attention to such type of technology enabling it to better reach customers, let alone other technological features such as the method through which users screen or receive the service content. The e-service of Youtube, Ipod and P to P are shaping up as alternatives to the traditional television and radio devices’ added Beyman.

Tags: Beyman Younes, Facebook, Roads & Transport Authority, RTA, YouTube