Fortune Promoseven swept the regional Cannes Creative Awards - Dubai Lynx 2008 - walking away with 28 different awards in multiple categories, including second and third in Agency of the Year.
The network ranked number ONE in the Creative Rankings with the highest total of 223 points.
Fortune Promoseven agencies won in TV/Cinema, Print, Outdoor, Radio, Direct and Agency of the Year categories. The wins included a Grand Prix award - which honors the best in breed in each category. Fortune Promoseven Seven Doha and Dubai were the leading winners overall in the region, while entries from Beirut, Cairo and Kuwait also took their share of honours at the most prestigious advertising industry awards in the region.
‘This is a milestone victory; I am immensely pleased with our success at the Dubai Lynx 2008. These awards cement our position as the no.1 creative and successful network in the region,’ said Fadi Salameh, President and CEO of the MCN Network. ‘The local and international recognition from our peers in the industry is a testimony to our creative team’s hard work and, the faith and trust our clients have placed in us.’
‘Our work has always been solid. There are numerous campaigns we work on every day that we didn’t enter, that are winners in their own right. This is just the beginning of a journey, as the creative standards in the region are being challenged, each and every client and each and every brand we work on will gain from this momentum,’ Salameh added.
Fortune Promoseven agencies picked up one Grand Prix (which went to Fortune Promoseven Doha), 7 Golds, 5 Silver and 15 Bronze awards. Mr. Tariq Al Saffar, Managing Director for Fortune Promoseven Bahrain, said: ‘We have every reason today to stand creatively proud. I would like to extend the warmest congratulations to the creative teams and the entire network for this success, also to our clients who have given us the opportunity to create, excel and win. The bar has been raised. It will be a tougher job next time, I think we’re going to have fun…’
Tags: Dubai Lynx 2008, Fadi Salameh, Fortune Promoseven, MCN Network, Tariq Al Saffar
Fortune Promoseven (FP7) Doha, in an unprecedented manner, won an impressive 18 awards, including one Grand Prix and second place among top three ‘Agencies of the Year’ at the Dubai Lynx 2008.
This announcement was made in a press conference organised by FP7, which was attended by the Lebanese Ambassador to Qatar, H.E. Mr. Hassan Saad and clients of the agency.
The event was chaired by Mr. Fadi Salameh, President and CEO of the Promoseven network, Mr.Charbel Mezher, Managing Director of FP7 Doha and Mr.Fadi Yaish, the Creative Director of FP7 Doha.
The Dubai Lynx, in its second year of running, is the regional Cannes Creative Awards.
This international festival honors creative excellence in advertising in the Middle East and North Africa.
High-profile international jurors awarded the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the MENA region.
The winners were felicitated in an Awards Ceremony which took place at the Dubai International Convention and Exhibition Centre, attended by over 1500 guests.
The Print category was the strongest and the toughest category with 863 entries, and FP7 Doha won the prestigious Grand Prix along with four Golds, six silvers and seven bronzes in total, thus towering over its peers.
Mr. Fadi Salameh remarked, ‘These awards recognize not just creativity. They honor our resilience, dedication and drive to go beyond the ordinary. We shared the vision the country’s leaders had for Qatar, we believed in the tremendous potential Qatar possessed. As Qatar makes headlines for its booming economy, world class infrastructure and its remarkable growth, the papers are confirming what we at FP7 always knew’.
Mr. Charbel Mezher shared his enthusiasm stating, ‘We have single-handedly put Qatar on the world map of advertising. FP7 Doha was the only agency from Qatar which won every single award that this market has got. We have proven beyond any doubt that this agency is a force to reckon with, like the network that it belongs to, a network with a culture of believing in its people, a network that empowers its people and backs them to the hilt to make it happen. It’s indeed ‘good fortune’ to be part of such a vibrant, dynamic network’.
He continued, ‘You know what they say: when it rains, it pours. Continuing its winning ways, FP7 Doha now has won not one, but a whopping four campaign entries in the short-listed entries for the prestigious One Show awards that takes place in New York next May. This agency has the largest number of entries from the entire Middle East and North Africa, and considering how many agencies there are, that’s really saying something’.
Mr. Fadi Yaish said: ‘April 2nd 2008, a day that will be forever remembered in the history of advertising in the entire MENA region. It is a story about love, passion and determination. It is what made us reach were we are today and it is what will keep us going. We have become an example for all those who thought it is impossible. We have set a new benchmark in the region. Our work was bigger than who came first, second and third. Our next challenge is even bigger and we are fully charged’.
New companies are constantly being added to the already rich repertoire of clientele which includes Qatar National Bank, The Pearl Qatar, Carrefour, Woqod, Qatargas and many others.
FP7 Doha is synonymous with consistency, may it be growth, quality of work or winning awards and the agency intends to keep that up.
What sets it apart is its drive to go the extra mile, every single time, thereby setting new benchmarks for it to beat.
FP7 Doha is uncompromising about the quality of work and these awards celebrate that spirit.
Tags: Charbel Mezher, Dubai Lynx 2008, Fadi Salameh, Fadi Yaish, Fortune Promoseven Doha, FP7 Doha, Hassan Saad
