Kuwait Telecom Company KTC awards Leo Burnett Kuwait creative account

Leo Burnett Kuwait, a leading creative agency, was recently awarded the creative account for the Kuwait Telecom Company (KTC) - the newest telecommunications company in the Gulf state.

The creative account, which will begin with the company’s launch, comes in addition to the successful ongoing partnership between Leo Burnett in Saudi Arabia and KTC’s mother company Saudi Telecom Company (STC).

The Kuwait Telecom Company, which will be Kuwait’s third telecommunications operator, will offer mobile services throughout the country.

Speaking about KTC’s selection of Leo Burnett Kuwait, Mr. Salman Al Badran explained;

‘As a creative network, Leo Burnett Middle East and North Africa has consistently proven its scope of innovation and expertise across all sectors, with client successes spanning the borders of the entire region. Most importantly, we were highly impressed with Leo Burnett’s knowledge and understanding of the telecommunications sector, and the agency’s demonstration of how to efficiently communicate our company’s messages in Kuwait’s competitive telecoms landscape.’

‘Our ongoing relationship with the agency in KSA has proven that Leo Burnett Kuwait is the natural choice, and with the agency’s unique mix of enthusiasm and dynamism, we are looking forward to working with the team for creating a real impact in the country with the KTC brand,’ he added.

The award of the KTC account is a strategic development for Leo Burnett’s Kuwait agency in terms of its continued portfolio growth; complementing the agency’s broad base of existing clients and leading the agency to double the size of its operations within the country.

Kamal Dimachkie, Managing Director of Leo Burnett Dubai and Kuwait commented; ‘At Leo Burnett we passionately believe in- and are committed to- building brands, and we are very excited to be extending our creative prowess to building the profile of KTC. The company will be a very real contender in Kuwait’s bustling telecoms sector, and we look forward to the challenge of soon making the KTC brand an industry leader.’

Rasha Al-Azem, General Manager of Leo Burnett Kuwait added; ‘There is such high potential for growth in the telecoms industry here, and creative agencies have a very significant role to play in this battle of the brands. This is an excellent opportunity for Leo Burnett Kuwait to demonstrate each of the capabilities that form the heart of the agency’s work.’

Leo Burnett Kuwait has received a number of important wins since commencing operations in 2007, including international restaurant chain Nando’s, and Starbucks - one of the most famous names in the worldwide coffee shop phenomenon. The agency currently extends its brand building expertise to a broad range of clients including the Avenues Mall - Kuwait’s largest shopping mall, Mabanee, Philip Morris, Kuwait-based Global Investment House, and Alshaya brands Vavavoom and Milano.

Tags: Kamal Dimachkie, KTC, Kuwait Telecom Company, Leo Burnett, Leo Burnett Kuwait, Rasha Al-Azem, Salman Al Badran

Fox Channels appoints Leo Burnett, MediaVest and MS&L for regional communications

Fox International Channels (FIC), a world’s leading producer and distributor of branded entertainment, selected three of the Leo Burnett Group of companies’ MENA agencies to handle its regional communications including the launch of Fox Movies - the movie channel from the movie makers - which started broadcasting in May.

Speaking on the triple appointment, Rohit D’Silva General Manger of FIC Middle East FZ LLC commented: ‘All three of Leo Burnett’s agencies exhibited a profound sense of enthusiasm, dynamism and passion for the Fox brand, while demonstrating the many ways that our brand messages could be creatively communicated across the region.’

‘Overall, we were inspired by the innovation that the Leo Burnett Group of companies stands for, and the fact that together they offer seamlessly integrated communications across their entire brand portfolio,’ he added.

The celebrated Fox Movies channel, the first to be launched by FIC, offers viewers world-class movie entertainment brought to the region through a partnership between the successful local group, Rotana Media Services (RMS) and the internationally well-known Fox International Channels (FIC).

Kamal Dimachkie, Managing Director of Leo Burnett Dubai and Kuwait speaking on behalf of the Leo Burnett Group of companies said, ‘We are passionate brand builders and are thrilled to offer our unique blend of capabilities - that will generate and deliver maximum impact for the brand - all from under one roof. Alongside our Group-wide practice of innovation, our collective creative ability to build brands will affirm Fox Movies’ position as the region’s leading movie channel and a brand name synonymous with the best in entertainment.’

Fox Movies is the region’s latest free-to-air channel, available on Nilesat N101 11.766 GHz Horizontal and Arabsat BADR03 11.843 GHz Horizontal, providing discerning Hollywood viewers across the Middle East world-class, non-stop movie entertainment.

The new channel offers the region’s movie lovers an innovative range of viewer-choice components and interactive viewing experiences. Viewers also have access to the Fox Movies website, where movie lovers can enjoy a fun forum to gather information on movies, participate in contests, and browse upcoming Fox Movies listings.

FIC complements the Group’s broad base of clients in the MENA region, which span a number of different industries.

Tags: FIC, Fox International Channels, Fox Movies, Kamal Dimachkie, Leo Burnett, Leo Burnett Group, MediaVest, MS&L, RMS, Rohit D'Silva, Rotana Media Services