Al Arabiya.net reaches its online visitors in Farsi and Urdu

Alarabiya.net, the leading Arabic internet site in news and information, announced the launch of its new tracks in Farsi and Urdu, in addition to the former tracks in Arabic and English.

The website hereby has become the first of its kind as it is the first Arabic website to provide the visitors with the option to choose their preferred language out of Arabic, English, Urdu and Farsi.

Following the launch of the two new services, Mazen Hayek, Group Director for Commercial , Marketing and PR, commented’ This move underlines mbc group’s commitment to overcome borders and transform the whole region into one village for information and knowledge exchange.

Our aim is to reach out to those who are interested in getting the region’s news, wherever they are, and regardless of the language spoken or the country’s mother language.

Alarabiya.net also provides its viewers with additional interactive services such as mobile subscriptions, live video, and footage library which includes images and videos of regional and international relevance, as well as, reports, comments and images by Al Arabiya fans, as part of an open forum to exchange news and views.

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‘mbc Persia’ brings global movies to Farsi speaking movie enthusiasts

mbc Group announced the launch of ‘mbc Persia’ its newest Free-To-Air Satellite TV channel subtitled in Farsi.

The new movie channel starts broadcasting on the 9th of July 2008 at 1130 GMT / 1530 UAE and offers the best in global movies around the clock from a wide range of blockbusters of all genres such as comedy, action, drama, romance and others.

‘Movies represent a universal language that transcends geographic boundaries,’ said Tim Riordan, Group TV Director, mbc Group. ‘We’re all very excited about mbc Persia because it will be the first channel of its kind to schedule, package and subtitle this kind of premium content specifically for the Farsi speaking family audience.’

mbc Persia transmits on both Nilesat and Arabsat, targeting the growing Farsi speaking community across the region, to offer them a wide range of movies for all ages and tastes.

‘mbc Persia is a great new addition to our existing portfolio of leading brands, consistent with our commitment to bringing the best in global entertainment to the region,’ added Mazen Hayek, Group Director of Marketing, PR & Commercial, mbc Group.

‘Targeting the Farsi speaking community also reflects our strategic policy to launch specialized and customized channels that cater for specific audience demographics, preferences and needs, with the objective to further improve viewers’ overall TV entertainment experience.’

mbc Persia is the most recent addition to mbc Group’s portfolio of leading Free-To-Air Satellite TV channels and brands, which includes mbc1 (general family entertainment), mbc2 (24-hour movies), mbc3 (children’s entertainment), mbc4 (entertainment for the new Arab women), mbc Action (action series and movies), and Al Arabiya (the 24-hour Arabic language news channel), in addition to other radio, online, print and production offerings.

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