Durrat Marina launches stunning corporate identity

Durrat Marina, the eagerly anticipated world-class marina development, is delighted to reveal their corporate identity for the revolutionary multi-billion dollars mega project.

Durrat Marina’s senior members have approved the Marina’s compelling corporate identity. The marina’s powerful corporate identity appeals to the senses by using the natural elements that the marina evokes, including lush green grass, pure refreshing water, and fine, relaxing sand. Each element is presented in the shape of a sail, coming together to form a powerful combination of elements, creating Durrat Marina’s vibrant corporate logo.

The logo has been designed by corporate edge, the agency responsible for creating the logo of Durrat Al Bahrain. The corporate identity is the result of a joint partnership between Durrat Marina’s senior management and O2 Marketing Communications, who have worked closely together to ensure that the brand projects the experience of luxury living while creating compelling awareness that indulges the senses.

One of the grandest real estate projects in the Gulf, Durrat Marina is the joint venture of Al Khaleej Development Company (Tameer) and Durrat Al Bahrain. Designed to be the most exquisite marina in the Gulf, it will boast state-of-the-art luxuries like waterfront cafes, elegant restaurants, promenades, retail gallerias, and lavish resorts with over 3,000 residential units, destined to be a prevailing tourist attraction.

‘We are excited about our new corporate identity…the campaign will include grand, unbelievable advertising mediums that have never been seen before! Our new identity projects Durrat Marina as a landmark of luxury living and beautifully reflects our vision and core values…Not only will Durrat Marina make a splash in Bahrain, it is sure to create head waves across the gulf; it will outshine prominent marinas across the world, Durrat Marina will undeniably mark the Kingdom of Bahrain on the map as a destination of luxury living because of its astounding architectural design and unparalleled services,’ said Ahmed Al Qattan, Chairman of the executive committee, Durrat Marina.

Mr. Chris Wood, Chairman of Corporate Edge, said: We are pleased that to have developed a solid corporate identity for Durrat Marina… we feel that we have really captured the essence of the marina.

Durrat Marina, the world class residential, leisure and retail development located on 600, 000 sq. m within the seaside resort of Durrat Al Bahrain, at the south coast of Bahrain. Bahrain’s most inspiring development, Durrat Al Bahrain is deemed as a hallmark resort island city of the 21st century. Located on the south coast of Bahrain, this 21 km2 master development has been created across a cluster of 15 spectacular islands. It will host, among its many kaleidoscopic offerings, over 2000 beautiful beachfront villas, 3600 executive apartments and offices, luxury hotels and spa resorts, parks and entertainment precincts, mosques and international schools, premier retail malls, restaurants and Ernie Els designed 18-hole championship golf course.

The construction in Durrat al Bahrain is ongoing process, while all the villas has been sold already and will be ready to be delivered with the handover of phase 1 & 2 which is expected by the end of the year.

The multi-billion dollars project will be the first mixed use marina development of its kind in the Middle East. It will cater for over 3,000 residences consisting of waterfront villas, town houses, apartments, and commercial and recreational facilities. The Marina will be designed to accommodate over 300 boats and yachts.

Tags: Ahmed Al Qattan, Al Khaleej Development Company, Chris Wood, Corporate Edge, Durrat al Bahrain, Durrat Marina, O2 Marketing Communications, Tameer

O2 Marketing Communications, Managing Director to take part in 2nd GCC Seminar on Public Relations

Mohammed Johmani, Managing Director of O2 Marketing Communications, the leading research based marketing & corporate communications agency in the region is to speak at the 2nd GCC Seminar of Public Relations, scheduled to be held at the Ritz Carlton Bahrain, 1 - 3 June 2008.

The Seminar is organized by Bahrain Public Relations Association for the second time after the phenomenal success of the 1st GCC Seminar on Public Relations.

Mr. Johmani has been appointed to speak on the Mega events management session which would take place on the 3rd day of the seminar, to address the issues & elements of success for the industry through the tremendous experience & success of O2 as a leading firm for marketing communications and public relations services.

‘As events grow in importance in the Middle East and around the world, there is the need for a professional standard. It is the basis of risk management, best practice, government legislation, quality management, financial control and the way governments and large organizations assess the quality of event service suppliers to award them event contracts’ said, Mr. Johmani, Managing Director of O2 Marketing Communications.

Mohammed Johmani is the youthful, hands-on Managing Director of the award winning O2 Marketing Communications (O2MC). Multi-talented, ambitious and passionate about business, Johmani is a professional at juggling the demands of managing three different company branches that has billed over $38m in 2 years, while planning for regional expansion and global reach initiatives.

With a sharp eye for talented and dedicated individuals, Johmani has been integral to the success of the exceptionally creative O2MC. This young company has earned several awards in just 2 short years, recently having been awarded ‘Best PR Agency’ by the CNBC Arabian Property Awards, and wining the prestigious title of Best Marketing and Promotion Business by HH Sheikh Mohammed Bin Rashid, Vice President and Prime Minister of the UAE and Ruler of Dubai, O2MC’s success is on the rise.

Tags: 2nd GCC Seminar of Public Relations, Bahrain Public Relations Association, Mohammed Johmani, O2 Marketing Communications, O2MC