Universal Media wins at GEMAS for Acer’s innovation

Universal Media (UM) added yet another prestigious accolade to its portfolio on Thursday, February 7, as it received the ‘Highly Commended’ award for ‘Best Use of Print Media’ at the GMR Effectiveness in Marketing Awards (GEMAS) ceremony.

UM was recognized for its innovative media campaign designed for the launch of Acer’s Aspire Gemstone concept.

In promoting Acer’s exclusive gemstone finish laptop, UM developed an endorsement concept which delivered to the public thousands of light-weighted and almost equally-sized natural stones via a daily newspaper. The challenge was in completing the overall mission of transporting, packaging and fixing over 60,000 gems to the front page of a leading newspaper. All in less than one day.

The GEMAS award came to highlight the overwhelming outcome which caused an impressive number of hits to Acer’s local websites to check on the new product and an increased footfall in shops and stands where Acer is present.

Aman Khan, Acer’s Regional Marketing and Communications Manager, commended the creativity and dedication of the team which contributed to the most successful one-day campaign to ever hit the print media in the region.

‘We are very proud of the GEMAS win for our creative campaign. The award is also a tribute to the creative insights and innovative efforts of the UM team which will definitely motivate them to plan even more progressive media solutions’.

Speaking on behalf of the team, Tala Amhaz, who leads the account at UM, said ‘It is a great honor for us to compete with the industry’s leading talents for such a prestigious award. We continually strive to raise the bar in terms of creative ideas and to maintain that rise to service our clients and sustain the trust in the work that we do’.

Hundreds of marketing, media and advertising executives attended the exclusive GEMAS awards ceremony which was held at the Al Joharah Ballroom in Madinat Jumeirah to honor the creatively hot, fresh and trendy talents in the regional media and communications industry.

Tags: Aman Khan, GEMAS, GMR Effectiveness in Marketing Awards, Tala Amhaz, UM, Universal Media