‘the room’ launches in Dubai
An innovative new concept for events has come to Dubai as ‘the room’ launches at Jumeirah Beach Hotel, bringing London’s trendiest event venue to the Middle East for the first time.
MVM Dubai and Fortesqueue’s have teamed up to deliver this exciting new venture, which has proven to be a great success in one of the world’s most cosmopolitan cities, London.
The temporary structure acts as a blank canvas for hosting conferences, launches and events and can be tailored to suit the client’s theme, needs and objectives.
‘the room’ will be situated beachside at the Jumeirah Beach Hotel, overlooking the Burj Al Arab during the region’s busy event period, November 23 to December 17.
MVM Dubai and Fortesqueue’s will ensure that this creative event space is uniquely decorated to suit, so whether it is a large-scale product launch or an end of year party, it will definitely be an event to remember.
‘With a record number of events taking place in the region, it is great to be able to bring such a unique offering to Dubai. We are eager to offer clients new and innovative ideas in order to create stand-out events which match their objectives,’ commented Richard Beggs, managing director MVM Group. ”the room’ is certain to be a success with such strong foundations and the diverse and vibrant event life that Dubai is known for.’
Scott Balfour, CEO of Fortsequeue’s, said: ‘We are very enthusiastic about this collaboration with MVM and I am confident that with our combined passion and expertise, not to mention ‘the room’s’ stunning location, companies will be keen to hire our services to be sure that their conference or their party is the most talked about event in Dubai.’
MVM and Fortesqueue’s have unrivalled experience in hosting events and together have over 30 years of knowledge and 800 world wide events under their belt.
MVM first opened its doors in London, one of the world’s hot spots for chic and classy events, and the company saw a fantastic opportunity in launching an office in Dubai to cater for the ever-increasing need for exclusive and innovative event management.
Fortesqueue’s is the leading industry expert in offering seasonal venues with the creative ‘the room’ concept, designing and operating events to suit each client’s needs.
Both companies have come together to ensure that each event delivers a final objective for the client, whether that be to drive company sales or to reward and retain staff.
As an added service, MVM and Fortesqueue’s are known for being environmentally conscious when putting together an event and the client can choose to have an environmental audit of their event to ensure they are being as environmentally friendly as possible.
The venue is available for hire day and night and with a full capacity of 700 people, can be rented exclusively or partially.
Clients may wish to use it as a beautiful setting for a company conference or have it themed as an Ice Palace for the ultimate party experience.
Tags: Fortesqueue, MVM, Scott Balfour, the room


