Hawyia rebrands the identity of The Deal General Trading showcasing a stronger business in its industry

Hawyia has successfully launched the new brand identity of The Deal General Trading giving it a stronger and more stable impact to its market.

According to Hawyia Manager Yousuf Lootah, since the beginning of the transaction, The Deal General Trading exhibits enthusiasm for Hawyia to make the rebranding for their company that is now operating for almost three years in the industry.

‘We are so pleased that the company has provided us their full trust in rebranding their company and lend us their confidence that we are the best that could help them escalate their identity among their competitors in the market,’ said Mr. Lootah.

The Deal General Trading had given Hawyia a specific brief that they wanted to have a new identity that would be very distinct and different from their existing logo to directly expose their swift advancement and stability in the business.

‘With this directive, Hawyia’s team gathered together and made an extensive brainstorming enabling us to successfully come up with a selection of logo designs that displays professionalism, elegance and strength,’ added by Mr. Lootah.

‘We have presented to the client all our logo designs and they completely appreciated it. But, of course, they have to choose only one that best suit the characteristics of their company and the requirement they desire,’ further stated by the Hawyia manager.

Mr. Lootah explained that the logotype that The Deal General Trading chose features an icon with flipped letter ‘D’, gathered together, to represent the idea of trading and exchange.

The color combination of light and dark brown suggest authenticity as well as giving the logo a natural appeal. A simple font is used to give the logo a professional and modern look.

The Deal General Trading has been successful in dealing and trading with prominent companies both in local and international industries and gained appreciation from it various clients because of the satisfaction in service and products that they provided.

Equally, Hawyia, one of the divisions of ContinentAd, is a logo specialist that acquired prominence in the industry because of its professionalism in the field and proficiency in creating unique artworks and quality service.

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ContinentAd commences the distribution of TECOM Investments’ 2008 official directory

After ContinentAd’s successful completion and publication of TECOM Investments Official Directory 2008, the company is now embarking in distributing the book in the entirety of the region and in different parts of the globe.

‘It is our pride to publish once again the TECOM Investments’ official directory and as of this stage, we are now in the process of initially circulating more than 35,000 copies of the book locally and in other countries,’ said ContinentAd’s Business Development Manager Yousuf Lootah.

He elaborated that 25% of the book is being distributed in Dubai offices, another 25% to TECOM partners while the other 50% is disseminated to various Dubai Exhibitions, 4 and 5 Stars Hotels, Consulates and Embassies in the UAE and worldwide, DTCM Representative Offices worldwide and International mailing.

‘Our distribution team ensures that even the remotest part of the region will have an access to the book as this was actually published for everybody’s benefits and use. We make certain as well that those foreign nations will be able to benefit from the book for any possible business research and personal studies about TECOM Investments,’ ContinentAd’s manager added.

Mr. Lootah also emphasized that the book is being distributed for free. In addition, the directory offers a wide range of advantages to both advertisers and users.

The former will have an exclusive publicity under the brand of TECOM Investments while the latter will enjoy the convenience of using the book as it provides Alphabetical Listing for easy browsing, contains smart classifications and categories, stores complete information about TECOM Investments and TECOM brands, holds most updated company listing of the business zone, and very handy.

‘TECOM Official Directory aims to bring together the entire TECOM Business Communities in one book and make it an excellent compilation of all available data for user’s easy access to information in the business center,’ further stated by Mr. Lootah.

He guaranteed also that the book is highly reliable and updated as all company details are officially released by the management of TECOM Investments.

ContinentAd has been a professional service provider in the advertising and marketing industry for more than a decade and a privileged publisher and distributor of the official directories of established Free Zones and business areas in the entire region of Dubai.

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