February 18, 2013 – Galatasaray fans are known worldwide for their passion and for having the record of ‘loudest-crowd’ support in the stadium. In the build up to the play-off games of Europe’s biggest club tournament, Nike and Wieden+Kennedy Amsterdam launched a digital campaign enabling fans to fuel the fighting spirit of the team.
The lion, traditional symbol of the club, became the insight for the ‘Aslan Avda’ (‘The Lions Are Hunting’) campaign, designed to unite the 25 million Galatasaray fans through social media and print. The creative centerpiece is an original artwork by Luke Dixon, featuring portraits of the players merged with the roaring lion. The artist is known for such depictions that merge the physical and the metaphorical, constructed through associations exploring the anatomical relationships between animals, objects and humans.
The campaign is supported by the new Galatasaray players Sneijder and Drogba and powerhouses Ulmut and Yilmaz, to ignite pre-game excitement and inspire the club toward a lionhearted performance.
NIKE GALATASARAY ‘ASLAN AVDA’ CAMPAIGN
Ed Collin, Brand Communications Director – Central and Eastern Europe
Jesse Gordon Long, Brand Communications Director – Central and Eastern Europe
Ahu Toran Altug, Brand Communications Manager – Turkey
Paul Baudean, Digital Executive – Central and Eastern Europe
Turker Dalaman, Digital Brand Manager – Turkey
Executive Creative Director: Mark Bernath and Eric Quennoy
Creative Directors: Mike Farr and Pierre Janneau
Art Director: Riccardo Rachello
Copywriter: Andrew Dobbie
Planner: Danny Feeney
Group Account Director: Kirk Johnsen
Account Director: Kathryn Addo
Account Manager: Mandy Wald
Art Buyer: Maud Klarenbeek
Studio Artist: Malia Killings
Project Manager: Janna Harrington
Business Affairs: Barrie Williams
Illustrator: Luke Dixon
Retoucher: Dario Fusnecher