Don’t you just love prank marketing! Nissan wanted to demonstrate that sporty performance is in their DNA, so they invited a group of people to enjoy a thrilling ride inside a special Altima “Race” car, little did they know, they were inside a normal average Nissan Altima!

This stunt is part of a large campaign in Los Angeles, a TVC will be aired next week, and will be supported by an Altima race car that will be driving around the city, inviting people to be part of the campaign via the twitter hashtag #NissanROYL.

via KARAGE.tv

Nissan and the Art of Prank Marketing

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