Integrated communications company, DABO & CO, has been appointed as the retained PR agency for Nokia Middle East and renowned Argentine restaurant GAUCHO Dubai. DABO & CO will also handle the public relations for the launch of Image Nation Abu Dhabi’s first Emirati film project ‘Sea Shadow’, which premiered at the Abu Dhabi Film Festival this month.
DABO & CO will drive the regional PR for Nokia Middle East, covering the UAE and lower-GCC markets, including Bahrain, Qatar, Kuwait and Oman. The current MEPRA Agency of the Year was chosen following an intensive multi-agency pitch held over a two-month period. The company will be responsible for reviving the Finnish brand’s reputation in the Lower Gulf Region, as well as launching the new N9 smartphone.
The Nokia win means that DABO & CO now hold the regional communications accounts for three of the world’s top 15 brands – Nokia, BMW and Cisco (list compiled by Interbrand), to add to their burgeoning portfolio of international brands including Visa, Canon, DHL, Michelin, Hilton Worldwide and Luxottica. Nokia is the second telecommunications brand in the DABO & CO portfolio, having been the retained PR agency for luxury mobile phone company, VERTU, since February 2010.
Set to open shortly at DIFC, London’s award-winning restaurant brand GAUCHO, has also appointed DABO & CO as its retained agency, and the company will handle the PR for its much-anticipated Dubai launch. DABO & CO won the business after proposing a creative and strategic campaign for GAUCHO, targeting HNWI in the UAE. As well as media outreach, the campaign will include consumer and influencer seeding and managing strategic partnerships.
In addition, DABO & CO has been appointed by film production company Image Nation Abu Dhabi (a subsidiary of Abu Dhabi Media), to lead the PR for the movie Sea Shadow, its first Emirati movie, which premiered at the Abu Dhabi Film Festival on 19th October 2011. DABO & CO put a tactical PR campaign in place to ensure the movie was the talk of town, and will continue outreach around the cinema release throughout the coming months.
Managing Director, Jason Leavy comments, “We are delighted to have secured such prolific wins, which come at a significant period of growth for the agency. Our strong market knowledge and proven track record with leading brands, make DABO & CO the perfect choice for global players such as Nokia and GAUCHO, as well as leading local companies like Image Nation Abu Dhabi. We look forward to sharing our expertise with the brands, and working together to create and implement successful communications campaigns.”