Nokia Introduces Innovative Marketing Concept with the Nokia Gift Machine
Dubai shoppers first in the world to benefit from the Nokia Gift Machine installed at the Mall of the Emirates
Dubai, UAE, 13 June 2012: Nokia has once again introduced an innovative marketing concept with the unveiling of the ‘Nokia Gift Machine’ at the Nokia store in the Mall of the Emirates. The concept which made its global retail debut in Dubai, enables visitors to ‘check-in’ and win a range of goodies including various Nokia devices – taking the brand’s ‘random acts of kindness’ to the next level. This will be the first time consumers will be able to try out the ‘Nokia Gift Machine’ for themselves; as all previous installations have been only at trade shows and private events.
Invented by UK based global creative social agency 1000heads, the ‘Nokia Gift Machine’ dispenses free gifts, including cinema tickets, sweets, chocolates, accessories and even Nokia devices, to people checking-in through any mobile device on foursquare – the popular location-based social networking app or even through Near Field Communication (NFC) mobile technology.
“What if your foursquare check-ins and twitter shares gave you more than a sense of accomplishment, what if they could get you free stuff? That is the concept behind the ‘Nokia Gift Machine’ – a special vending machine. We are delighted to announce that the first global retail installation of the Nokia Gift Machine has been in Dubai, giving Nokia customers and their friends the chance to try out this exciting piece of technology,” said Tamer Elliethy, Digital Marketing Manager, Lower Gulf, Nokia.
“The Nokia Gift Machine is testament to our efforts to creatively link the online elements of social media along with offline tactics. The machine has already proven hugely popular with trade audiences, and we are confident consumers will feel the same way,” added Elliethy.
Anyone with a smart mobile device can visit the Nokia Gift Machine, open foursquare and find its location, check-in and share via Twitter and Facebook using the #NokiaGifts hashtag, then collect their prize. A gift then drops out of the bottom of the machine. Alternatively users can also check-in using NFC mobile technology.
Mike Rowe, CEO of 1000heads commented: “Nokia came to us with a specific challenge – to inspire people with a new and innovative way to blend social media and the real world. The ‘Nokia Gift Machine’ does just that, dispensing gifts to anyone checking-in to its location or activating it using NFC, while sharing this action with through their own online communities.”
It is not the first time that Nokia users in the UAE have been able to get free items using their smartphones. Earlier this year, Nokia unveiled a promotion with Vox Cinemas where Nokia N9 users could utilise the phone’s NFC technology to get free cinema tickets and refreshments when they tapped specified NFC enabled posters at the cinema.
Steps to redeem a gift from the Nokia Gift Machine:
1. Open foursquare on any smartphone
2. Find the Nokia Gift Machine at MOE
3. Check-in using the #NokiaGifts hashtag
4. Share to twitter
5. Collect gift from machine
1. Tap you NFC enabled device to machine OR If you don’t have an NFC enabled device, please contact Nokia staff and ask for an NFC sticker to use.
2. Collect gift from machine
At Nokia, we are committed to connecting people. We combine advanced technology with personalized services that enable people to stay close to what matters to them. Every day, more than 1.3 billion people connect to one another with a Nokia device – from mobile phones to advanced smartphones and high-performance mobile computers. Nokia’s NAVTEQ is a leader in comprehensive digital mapping and navigation services, while Nokia Siemens Networks provides equipment, services and solutions for communications networks globally. This Nokia press release and other news are available at http://press.nokia.com.