Ogilvy& Mather, one of the largest marketing communications companies in the world, revealed its social media expertise during Bahrain International e-Government Forum 2012 as part of Jeff Chertack, MD of Ogilvy PR Belgium, visit to Bahrain to present a session on ‘Social Media and Citizen Engagement’.
During his session, Chertack highlighted how social media is taking hold across the world and how it’s changing corporations market by building customer relationships, managing reputation and running their businesses.
Alongside the forum, Chertack also participated ina special social media workshop organized at the offices of Memac Ogilvy & Mather in Bahrain. The workshophosted key clients and other Bahrain-based companies who are interested in enhancing their social media presence. Chertack led the workshop andfocused on the huge impact social media has on the marketing world and the best ways to use it for business.
“It was a great honour for me to attend the e-Government forum in Bahrain and represent Ogilvy & Mather in such a prestigious international event. The forum focused on the latest innovations in communication technology as well as the huge role social media plays in the modern day, which is something we truly understood and anticipated at Ogilvy. For that reason, we developed Social@Ogilvy, the world’s largest team offering integrated social solutions with relevance to each local market,” He added.