I’m a big fan of big ideas, but when the sole purpose behind these ideas is to win awards they become total waste, like this idea by Ogilvy Paris. It’s a special kind of bottle caps that will remind you to drink water, but doesn’t thirst remind us to drink? What if that thing on top of the cap popped up while you were watching a video or going through your email on your computer or mobile?

On Vittel’s Refresh Cap

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- Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer

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